CH_ETO Business Ethics in Chinese Markets

Institute of Technology and Business in České Budějovice
summer 2018
Extent and Intensity
2/2/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Bc. Veronika Humlerová, Ph.D. (seminar tutor)
Guaranteed by
Ing. Bc. Veronika Humlerová, Ph.D.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
CH_ETO/X01: Wed 14. 2. 8:00–9:30 E3, 9:40–11:10 E3, V. Humlerová
Prerequisites
FORMA(P)
No specific prerequisites.
Course Enrolment Limitations
The course is offered to students of any study field.
The capacity limit for the course is 2 student(s).
Current registration and enrolment status: enrolled: 0/2, only registered: 0/2
Course objectives supported by learning outcomes
Aim of the course is to acquaint students with practical principles that need to be followed for the purpose of trade with representatives of Chinese culture. In this course, students learn the basic aspects required to create successful business relationships, principles of business negotiations, the social and professional etiquette in contact with Chinese business partners. After completing the course, students understand the way of thinking, values and customs of representatives of Chinese culture. They will gain practical knowledge of how to plan and organize business meetings with Chinese partners and how to receive Chinese visitors.
Learning outcomes
Students are able: - to identify and summarize knowledge about the People's Republic of China - its geography, history, population, culture and tradition, - to describe important business management principles, social and professional labels in contact with Chinese business partners, - to apply acquired knowledge to effectively plan and organize business negotiations with Chinese partners.
Syllabus
1. Intercultural communication in business relations and basic information about the People's Republic of China (geography, population, currency, etc.). 2. Influence of Chinese philosophy of culture. 3. The hierarchy and structure of Chinese society. 4. Local customs and human relations important for business contacts. 5. Contact (telephone, address, invitations, business cards, receiving a delegation). 6. The organizational aspects of preparing a business meeting with members of the Chinese culture. 7. Business meetings and professional etiquette in the People's Republic of China. 8. Specifics of non-verbal communication of Chinese culture. 9. Specifics of verbal communication of Chinese culture. 10. Dining (dinner, banquet, reception, site selection, toast). 11. Dressing, transmitting, receiving gifts and entertainment in Chinese culture. 12. Creating relationships and visiting Chinese households. 13 Chinese guests (delegates, host duties, accommodation, formalities, plan visits, meetings).
Literature
    required literature
  • Seligman, S. D. 2007. Čínská obchodní etiketa: Průvodce protokolem, společenským chováním a kulturou v Číně Vydavatelství - BB art. 272 s. ISBN: 978-80-7381-127-3
  • Gullová S. 2013. Mezinárodní obchodní a diplomatický protokol. Grada Publishing. 336 s. ISBN 978-80-247-4418-6
  • LIŽBETINOVÁ, L., HUDEČKOVÁ, Q., 2015. Etika a obchodní jednání na čínských trzích. VŠTE v Českých Budějovicích. ISBN 9788074680946 SELIGMAN, S. D., 2007. Čínská obchodní etiketa: Průvodce protokolem, společenským chováním a kulturou v Číně Vydavatelstí
    recommended literature
  • FANG, TONY. 1999. Chinese business negotiating style. by Tony Fang. Thousand Oaks : SAGE Publications, International business series. xx, 339 s. ISBN 0-7619-1575-3
  • Průcha J. 2010. Interkulturní komunikace. Grada Publishing. 200 s. ISBN 978-80-247-3069-1
Forms of Teaching
Lecture
Seminar
Tutorial
Teaching Methods
Group Teaching - Cooperation
Project Teaching
Brainstorming
Critical Thinking
Individual Work– Individual or Individualized Activity
Teaching Supported by Multimedia Technologies
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Lectures 26
Preparation for the Final Test2626
semestral work and activity26 
Attendance on Lectures2652
Attendance on Seminars/Exercises/Tutorial/Excursion26 
Total:104104
Assessment Methods and Assesment Rate
Test – final 70 %
Seminary Work 20 %
activity 10 %
Exam conditions
Grading of the course:

Seminar Work: maximum 20% (0-20 points), Class activity: maximum 10% (0 - 10 points). Final Test: maximum 70% (0-70 points).

Successful graduates of the course have to get totally at least 70 points: A: 100 – 98, B: 97,99 – 91, C: 90,99 – 80, D: 79,99 – 73, E: 72,99 – 70, FX: 69,99 – 30, F 29,99 - 0. NOTE: Activity on the ongoing tasks assigned by the teacher during the semester is mandatory.

External form of study:

Test (100-0) points

- Obtaining credit 100 -70,

- The possibility of repeat test from 69.99 to 30,

- Failure to obtain credit from 29.99 to 0.

Language of instruction
Czech
The course is also listed under the following terms summer 2017.
  • Enrolment Statistics (recent)
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