STR_s Strategic management

Institute of Technology and Business in České Budějovice
summer 2024
Extent and Intensity
2/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ekaterina Chytilová, Ph.D. (seminar tutor)
Ing. Romana Kušnirová, DiS., PhD. (seminar tutor)
doc. Ing. Jarmila Straková, Ph.D., MBA (seminar tutor)
Ing. Milan Talíř, MBA (seminar tutor)
Guaranteed by
doc. Ing. Jarmila Straková, Ph.D., MBA
Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
STR_s/E4: Sat 6. 4. 8:00–9:30 E1, 9:40–11:10 E1, Sat 20. 4. 8:00–9:30 B3, 9:40–11:10 B3, Sat 11. 5. 8:00–9:30 B2, 9:40–11:10 B2, 11:25–12:55 B2, 13:05–14:35 B2, E. Chytilová, M. Talíř
STR_s/P01: Tue 8:00–9:30 E1, J. Straková
STR_s/S01: Thu 13:05–14:35 N109, E. Chytilová
STR_s/S02: Thu 11:25–12:55 N109, E. Chytilová
STR_s/S03: Thu 8:00–9:30 N107, R. Kušnirová
Prerequisites (in Czech)
OBOR ( BSAp ) || OBOR ( BSAk ) || OBOR ( BPEk ) || OBOR ( BPEp )
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 6 fields of study the course is directly associated with, display
Course objectives supported by learning outcomes
The aim of the course is to introduce students to the importance, role and role of corporate strategy in the current corporate environment. The student will gain the necessary theoretical knowledge in the field of strategic management and decision-making with an emphasis on generating corporate strategy, while gaining up-to-date knowledge from departmental research and from lectures by top managers from corporate practice.
Learning outcomes
After successful completion of the course, the student:
1. understands the importance and need for strategic management,
2. knows the principles and principles of creating corporate strategy and its decomposition into sub-strategies,
3. understands the definition of the corporate environment in all its basic components,
4. understands the competitive forces operating at the national and sectoral level,
5. knows the essence and use of alternative tools of strategic management.
Syllabus
  • Lectures:
  • 1. Importance, contribution of strategic management.
  • 2. Strategic thinking, manager - strategist.
  • 3. Strategic management as a process.
  • 4. Basic differences between tactical, strategic and operational management.
  • 5. Strategy, hierarchy of strategy.
  • 6. Roots of strategy.
  • 7. Classification of strategies.
  • 8. Strategic situational analysis.
  • 9. Business position, product portfolio.
  • 10. Strategy formulation.
  • 11. Strategy choice and selection.
  • 12. Strategy implementation phase.
  • 13. Alternative strategic management tools.
  • Seminars:
  • 1. SWOT analysis.
  • 2. Porter's five forces model, industry analysis.
  • 3. Definition of the vision, mission and strategic objectives of the company.
  • 4. Competitor analysis.
  • 5. Analysis of competitor groups (strategic map of competitor groups).
  • 6. Analysis of industry attractiveness.
  • 7. Analysis of key competencies.
  • 8. BCG matrix.
  • 9. GE model.
  • 10. Ways of gaining competitive advantage (according to M. Porter).
  • 11. Strategic clock.
  • 12. STEP analysis.
  • 13. Analysis of internal corporate resources.
Literature
    required literature
  • STRAKOVÁ, Jarmila a VÁCHAL, Jan a PÁRTLOVÁ, Petra. Strategický management : studijní skripta. 4. upravené vydání. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2017. 1 CD-ROM (128 stran). ISBN 978-80-7468-106-6.
  • FOTR, Jiří et al. Tvorba strategie a strategické plánování : teorie a praxe. 2., aktualizované a doplněné vydání. Praha: Grada Publishing, 2020. 414 stran : Expert. ISBN 978-80-271-2499-2.
    recommended literature
  • MAGRETTA, J., 2012. Michael Porter jasně a srozumitelně. O konkurenci a strategii. Praha: Management Press. ISBN 978-80-7261- 251-2.
  • HANZELKOVÁ, Alena a KEŘKOVSKÝ, Miloslav a VYKYPĚL, Oldřich. Strategické řízení : teorie pro praxi. 3. přepracované vydání. V Praze: C.H. Beck, 2017. xxii, 232 stran : C.H. Beck pro praxi. ISBN 978-80-7400-637-1
Forms of Teaching
Lecture
Seminar
Teaching Methods
Frontal Teaching
Brainstorming
Critical Thinking
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Continuous test11
Preparation for the Mid-term Test2121
Preparation for Seminars, Exercises, Tutorial510
Preparation of the presentation22
Self study 31
Final test4949
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion2616
Total:130130
Assessment Methods and Assesment Rate
Test – mid-term 20 %
Test – final 70 %
presentation of methods selected by students for evaluation of internal and external environment 10 %
Exam conditions
In order to successfully complete the subject, it is necessary to achieve a total of at least 70% in the interim and final assessment under the conditions set out below. 30 points, i.e. 30%, can be obtained in the continuous assessment. A total of 70 points, i.e. 70%, can be obtained in the final assessment. Overall classification of the subject, i.e. points for the final assessment (70 – 0) + points from the ~interim assessment (30 – 0): A 100 – 90, B 89.99 – 84, C 83.99 – 77, D 76.99 – 73, E 72.99 – 70, FX 69.99 – 30, F 29.99 – 0.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
Teacher's information
Participation in classes in all forms is dealt with by a separate VŠTE internal standard (Student Attendance Records at VŠTE). For full-time students, 70% attendance at exercises is mandatory.

Information for students with an ISP (individual study plan). If a student with ISP will not be able to participate in the continuous evaluation of the subject, he will complete the continuous evaluation on a date agreed with the teacher. A student with an individual study plan is obliged to contact the teacher immediately after ISP approval. If the student does not do so, their ISP will not be taken into account. In case of any questions, students with ISP can contact the subject guarantor via email strakova@mail.vstecb.cz.

The course is also listed under the following terms winter 2022, SUMMER 2023, winter 2023, winter 2024.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vstecb.cz/course/vste/summer2024/STR_s