N_TIO_1e Week of expert lectures

Institute of Technology and Business in České Budějovice
winter 2025
Extent and Intensity
0/2. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Yelyzaveta Apanovych (seminar tutor)
Guaranteed by
Ing. Yelyzaveta Apanovych
Institute of Technology and Business in České Budějovice
Supplier department: Institute of Technology and Business in České Budějovice
Prerequisites
This course is intended for students of the follow-up master's program: N_Business Economics.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The aim of the course is to deepen the theoretical knowledge gained during the study with the latest theoretical findings, to enable the student to navigate the newest trends, and to confront the theoretical knowledge acquired during the study with insights presented by prominent figures in the field.
Learning outcomes
The student understands the latest trends in the field
The student estimates the development of trends in the field in both the short and long term
Syllabus
  • 1. Systemic and integration enterprise networks (data-voice-image transmission area) to support enterprise management.
  • 2. Transformations of communication and public relations in the context of the disruption of traditional media. How to apply valid fundamentals across changing channels. How to design and implement internationally recognized campaigns with a societal impact.
  • 3. The difference between a manager and a leader.
  • 4. Product Implementation from the Position of a Product Owner: Behind the App: How a Digital Bank for 11 Million People is Created (George24)
  • 5. Branding vs. Marketing.
Forms of Teaching
Lecture
Teaching Methods
Partner Teaching
Critical Thinking
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Lectures4242
Attendance on Lectures1010
Total:5252
Assessment Methods and Assesment Rate
Consultation 100 %
Exam conditions
The condition for successful completion is attendance at lectures, where the lecturer will immediately assess the level of comprehension.
Language of instruction
Czech
Teacher's information
Attendance at lectures is mandatory.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2025/N_TIO_1e