N_HOM Value management

Institute of Technology and Business in České Budějovice
summer 2026
Extent and Intensity
4/2. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Milan Talíř, Ph.D., MBA (lecturer)
doc. PaedDr. PhDr. Marcel Lincényi, PhD., MBA (seminar tutor)
Ing. Milan Talíř, Ph.D., MBA (seminar tutor)
Guaranteed by
doc. Ing. Jarmila Straková, Ph.D., MBA
Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
N_HOM/K03: Sun 8. 3. 14:50–16:20 I317A, Sun 29. 3. 13:05–17:35 I317A, Sun 12. 4. 13:05–17:35 I317A, Sun 19. 4. 13:05–17:35 I317A, Sun 17. 5. 13:05–16:05 I317A, M. Lincényi
N_HOM/P01: Mon 11:25–12:55 I317A, Mon 13:05–14:35 I317A, M. Lincényi, M. Talíř
N_HOM/S02: Fri 9:40–11:10 B5, M. Talíř
Prerequisites
Knowledge of the basics of Management and Strategic Management.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The value management course focuses on creating unique value for the customer. The aim is to maximize value while minimizing costs, or to focus on improving the processes that affect the value attribute. The student will acquire basic theoretical knowledge and practical skills leading to increased performance and competitiveness of enterprises.
Learning outcomes
Upon successful completion of the course, the student will:
knows the basic terminology in the field of value management,
understands the principles and approaches within value management as a separate/style of management,
knows the principles for creating value for customers,
is proficient in value and functional analysis,
is able to identify and characterize key business processes involved in adding value to the customer,
can develop a process map.
Syllabus
  • Lectures:
  • 1. Value Management - basic definition, content.
  • 2. 2.
  • 3. Principles of value management.
  • 4. Value culture as an integral part of corporate culture.
  • 5. Standards and legislation in the field of value management.
  • 6. Value management as a system.
  • 7. Phases of value management.
  • 8. Value and value approach.
  • 9. Value innovation.
  • 10. Lecture by an expert from corporate practice.
  • 11. Value analysis.
  • 12. Functional analysis.
  • 13. Value engineering.
  • 14. Value engineering.
  • 15. Value innovation strategy as part of value creation in the enterprise.
  • 16. Competitive strategy and corporate behaviour as a prerequisite for generating added value in the enterprise.
  • 17. Customer perceived value, attributes and customer value models.
  • 18. Customer satisfaction as an attribute of customer value.
  • 19. Customer loyalty as an attribute of customer value.
  • 20. Customer value in service.
  • 21. Process analysis of the company (process model of the company - process map), classification of business processes, business process map.
  • 22. Added value in the enterprise as a tool for measuring the performance and efficiency of business processes.
  • 23. Excerpt from a survey on value added in purchasing.
  • 24. Presentation by an expert from corporate practice.
  • 25. Other value management methods.
  • 26. Scientific and technological development, automation, AI and their impact on added value.
  • Seminars:
  • 1. Selection and basic characteristics of a model enterprise (manufacturing or service) according to the attached outline.
  • 2. Characteristics of customer value (products, segments, price).
  • 3. Unique value proposition from the perspective of the target customer group.
  • 4. Unique value proposition in terms of needs met and relative price.
  • 5. Process value analysis (production or services).
  • 6. Value innovation and its new concept.
  • 7. Functional approach in value management.
  • 8. Functional analysis of the enterprise.
  • 9. Value analysis and its procedure.
  • 10. Key techniques of value analysis.
  • 11. Creative problem solving techniques.
  • 12. Presentation and defense of a set of sub-projects, their joint evaluation and conclusion.
  • 13. Presentation and defense of a set of sub-projects, their joint evaluation and conclusion.
Literature
    required literature
  • ČSN EN 12973 (01 0121) Hodnotový management ČNI, Praha 2000.
    recommended literature
  • KLAPALOVÁ, A., 2012. Hodnota a e-business. Brno: Masarykova univerzita. ISBN 978-80-2105-506-3.
  • VLČEK, R., 2011. Strategie hodnotových inovací. [s. l.]: Profesional Publishing. ISBN 978-80-7431-048-5.
    not specified
  • MARINIČ, Pavel. Plánování a tvorba hodnoty firmy. 1. vyd. Praha: Grada, 2008. 232 s. : Expert. ISBN 978-80-247-2432-4.
Organizační formy výuky
Lecture
Exercise
Tutorial
Komplexní výukové metody
Frontal Teaching
Project Teaching
Brainstorming
Critical Thinking
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Case study4646
Preparation for Lectures13 
Preparation for Seminars, Exercises, Tutorial1616
Preparation for the Final Test5050
Presentation44
Self study 67
Final test11
Attendance on Lectures52 
Attendance on Seminars/Exercises/Tutorial/Excursion2624
Total:208208
Metody hodnocení a jejich poměr
Test – final 70%
Presentation 5%
Case Study 25%
Podmínky testu
In order to successfully complete the course, the student must achieve a minimum of 70% on the interim and final assessments. 30 points can be obtained in the continuous assessment, i.e. 30%. In the final assessment, a total of 70 points can be obtained, i.e. 70%. Overall course classification, or points achieved in the final assessment (70 - 0) + points from the continuous assessment (30 - 0): A 100 - 90, B 89.99 - 84, C 83.99 - 77, D 76.99 - 73, E 72.99 - 70, FX 69.99 - 30, F 29.99 - 0. A full-time student is required to meet the mandatory 70% attendance in contact classes, i.e. everything except lectures. If attendance is not met, the student will automatically be graded "F".
Language of instruction
Czech
Teacher's information
A full-time student is obliged to attend contact classes, i.e. everything except lectures, meet the mandatory 70% attendance. If attendance is not met, the student will be will automatically be graded "-". Information for students with an ISP (Individual Study Plan) A student with an Individual Study Plan is required to contact the instructor immediately upon approval of the ISP. If the student fails to do so, his/her ISP will not be considered. If students with an ISP have any questions, they may contact the course advisor via email at strakova@mail.vstecb.cz.
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