NZ_ONM Valuation of intangible assets

Institute of Technology and Business in České Budějovice
winter 2024
Extent and Intensity
2/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Pavel Dytrych (seminar tutor)
doc. Ing. Zuzana Rowland, MBA, PhD. (seminar tutor)
Guaranteed by
doc. Ing. Zuzana Rowland, MBA, PhD.
School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Corporate Finances – Deputy Director of Department for Research, Development and Creative Activity – School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
After completing the course, the student is able to understand the importance of valuation of intangible assets in the current economic environment, work in a basic way with databases of industrial rights, choose and apply methods of valuing technical solutions and software, including trademarks. Understand the concept and reporting of goodwill in IFRS and understand the principle of a licensing transaction.
Learning outcomes
Upon successful completion of the course, the student:
Understands the issue of intangible assets.
Applies knowledge of legislation related to intangible assets.
He correctly chooses the method of valuing intangible assets.
They will appreciate selected types of intangible assets.
Understands the role of intangible assets in business combinations.
Syllabus
  • Lectures:
  • 1. Intangible assets - its importance, basic division, economic, accounting and legal aspects
  • 2. Legal regulation of the main types of intangible assets, copyright law
  • 3. Approaches and methods of valuing intangible assets
  • 4. Valuation of patents and designs
  • 5. Valuation of trademarks, trade secrets
  • 6. Valuation of licenses
  • 7. Valuation of other specific types of intangible assets - copyright, software
  • 8. The issue of goodwill in the valuation of the company I.
  • 9. The issue of goodwill in the valuation of the company II.
  • 10. Financial derivatives as intangible assets
  • 11. Valuation of options, real options and other derivatives
  • 12. Accounting aspects of intangible assets
  • 13. Intangible assets and their role in business combinations (mergers, acquisitions)
  • Seminars:
  • 1. Significance and definition of intangible assets
  • 2. Definition of legislation relating to intangible assets
  • 3. Choice of method of valuation of intangible assets
  • 4. Award of selected patent, utility / industrial design
  • 5. Award of the selected trademark
  • 6. Valuation of the selected license
  • 7. Valuation of selected SW
  • 8. Valuation of goodwill I
  • 9. Valuation of goodwill II
  • 10. Financial derivatives and their valuation
  • 11. Valuation of options, real options and other derivatives
  • 12. Problems of accounting and goodwill reporting (ČÚS, IFRS)
  • 13. Examples of successful mergers and acquisitions with a focus on goodwill in the Czech Republic and in the world
Literature
    required literature
  • ČADA, K., 2002. Oceňování nehmotného majetku, Praha: Oeconomica. ISBN 80-2450-347-6.
  • SVAČINA, P., 2010. Oceňování nehmotných aktiv. Praha: Ekopress. ISBN 978-80-8692-962-0.
  • MALÝ, J., 2007. Oceňování průmyslového vlastnictví – nové přístupy. Praha: C.H. Beck. ISBN 978-80-7179-464-6.
  • HORÁČEK, R. a kol., 2017. Práva k průmyslovému vlastnictví. Praha: C.H. Beck. ISBN 978-80-7400-655-5.
  • WHALEY, R., 2006. Derivatives: Markets, Valuation, and Risk Management. Hoboken: John Wiley. ISBN 978-0471786320.
    recommended literature
  • AMBROŽ, L., 2002. Oceňování opcí. Praha: C.H. Beck. ISBN 978-80-717-9531-5.
  • PRUDKÝ, P. a M. LOŠŤÁK, 2019. Hmotný a nehmotný majetek v praxi. Praha: ANAG. ISBN 978-80-7554-219-9.
  • SCHOLLEOVÁ, H., 2007. Hodnota flexibility – reálné opce. Praha: C.H. Beck. ISBN 978-80-7179-735-7.
  • ZELENKA, V., 2006. GOODWILL – principy vykazování v podniku. Praha: Ekopress. ISBN 80-86929-22-1.
  • PAUGAM, L., P. ANDRÉ, H. PHILIPPE and R. HARFOUCHE, 2018. Brand Valuation. Taylor & Francis Ltd. ISBN 9781138616899.
    not specified
  • https://www.zakonyprolidi.cz/
  • www.upv.cz
  • https://www.epravo.cz/top/clanky/technicke-reseni-a-jeho-pravni-ochrana-108522.html
Forms of Teaching
Lecture
Seminar
Tutorial
Teaching Methods
Frontal Teaching
Group Teaching - Cooperation
Brainstorming
Critical Thinking
Individual Work– Individual or Individualized Activity
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Expert opinion - practice3333
Preparation for Seminars, Exercises, Tutorial1131
preparation for the oral examination3248
Oral examination22
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion2616
Total:130130
Assessment Methods and Assesment Rate
Exam – oral 50 %
Expert opinion - practice 50 %
Exam conditions
In order to successfully complete the course, it is necessary to achieve the sum of the continuous and final evaluation of at least 70% under the conditions set out below.

Overall classification of the subject, ie points for an expert opinion (50 - 0) + points from the oral exam (50 - 0): A 100 - 90, B 89,99 - 84, C 83,99 - 77, D 76, 99 - 73, E 72.99 - 70, FX 69.99 - 30, F 29.99 - 0.

The student of the full-time form of study is obliged to fulfill the obligatory 70% participation in contact teaching (lecture and seminar). If the participation is not met, the student will be automatically classified "-".

Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: every week.
Teacher's information
Attendance in all forms of teaching is regulated by a separate internal standard of VŠTE (Recording of student attendance at VŠTE). For full-time students, 70% attendance is compulsory in contact teaching, i.e. everything except lectures. Students with an individual study plan will take an oral examination in the course and prepare a mock expert opinion. Students are required to contact the instructor immediately after the approval of their Individual Study Plan (ISP); if the student fails to do so, his/her ISP will be disregarded. If they have any questions, they can contact the curriculum coordinator via email at krulicky@mail.vstecb.cz. Students will prepare a mock expert opinion in the course and submit it to the relevant submission room in the IS by a date to be agreed with the lecturer, the CZP defence - oral examination will be held during the "LS 2023 examination period", the date will be set at least 1 week in advance.
The course is also listed under the following terms summer 2022, SUMMER 2023, winter 2023.
  • Enrolment Statistics (winter 2024, recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2024/NZ_ONM