B_PST Business plan - Case study

Institute of Technology and Business in České Budějovice
winter 2025
Extent and Intensity
0/5/0. 5 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. et doc. PaedDr. Mgr. Zdeněk Caha, Ph.D., MBA, MSc. (seminar tutor)
Ing. Radim Dušek, Ph.D. (seminar tutor)
Ing. Jiří Kučera, PhD. (seminar tutor)
Ing. Tereza Matasová (seminar tutor)
doc. Ing. Petra Pártlová, Ph.D. (seminar tutor)
Ing. Michaela Procházková, PhD. (seminar tutor)
doc. Ing. Zuzana Rowland, MBA, PhD. (seminar tutor)
Ing. Michal Ruschak, MBA (seminar tutor)
Ing. Milan Talíř, MBA (seminar tutor)
Ing. Kristína Vyšínová (seminar tutor)
Guaranteed by
doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Corporate Finance and Economics – School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Corporate Finance and Economics – School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
B_PST/K02: Sun 12. 10. 14:50–16:20 I303, Sun 9. 11. 13:05–17:35 D616, Sun 23. 11. 13:05–17:35 D616, Sun 14. 12. 13:05–14:35 E7, Z. Rowland
B_PST/S01: Wed 12:10–15:55 E1, T. Matasová
Prerequisites
Designed for students of the program Business Economics.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The business plan is an integral part of every company that wants to stay on the market for a long time and is interested in ensuring long-term success. Through a business plan, it is possible to create a product concept of a product / service that has an impact on the existing market or can fill a gap in the market for a selected product / service. The purpose of creating a business plan is to formulate as accurately as possible a competitive advantage with regard to the quality, availability and variability of extended / additional services. The aim of the course Case Study - Business Plan is to develop a business plan in the form of a case study implemented for a specific company / organization.
Learning outcomes
After successfully completing the course, the student:
1. understands the meaning of a business plan and its structure
2. knows the principles of creating a business plan - case studies
3. can analyse the target market and competition, draw up a marketing and sales plan, a financial plan etc.
4. can predict the future development of the company
5. applies the formal aspects of the business plan to the presentation
Syllabus
  • Seminars
  • 1. Business plan and its structure
  • 2. Introductory summary and description of the company
  • 3. Target market analysis
  • 4. Analysis of competition
  • 5. Marketing and sales plan
  • 6. Business plan
  • 7. Business management
  • 8. Future development plan
  • 9. Financial plan of the company
  • 10. Formal aspects of the business plan
  • 11. Aspects of a successful business plan presentation
  • 12. Presentation of the business plan
  • 13. Presentation of the business plan
Literature
    required literature
  • DOLEŽAL, J. et al., 2016. Projektový management. Komplexně, prakticky a podle světových standardů. Praha: Grada. ISBN 978-80-271-9067-6.
    recommended literature
  • Smallbone, D., Welter, F. & Xheneti, M. (2012). Cross-Border Entrepreneurship and Economic Development in Europe´s Border Regions. Edward Elgar. ISBN: 978 1-84844-768-4
  • ABRAMS, R. 2019. Successfull Business Plan: Secrets & Strategies. Planning Shop. ISBN 9781933895826.
  • SWANSON, L., 2017. Business Plan Development Guide. 8th ed. [s. l.]: OPENPRESS.USASK.CA.
  • Baker, T. & Nelson, R. E. (2005). Creating something from nothing: resource construction through entrepreneurial bricolage. Administrative Science Quarterly, 50(3), 329 – 366, DOI: https://doi.org/10.2189/asqu.2005.50.3.329.
  • Barringer, B. R. (2015). Preparing Efficient Business Plans: an Entrepreneurial Approach (2nd Edition). Essex, England: Pearson Education. ISBN: 978-1-292 05933-4.
  • ČERVENÝ, R., J. FICBAUER, A. HANZELKOVÁ a M. KEŘKOVSKÝ, 2014. Business plán. Krok za krokem. Praha: C. H. Beck. ISBN 978-80- 7400-511-4.
  • KORECKÝ, M. a V. TRKOVSKÝ, 2011. Management rizik projektů se zaměřením na projekty v průmyslových podnicích. Praha: Grada. ISBN 978- 80-247-3221-3.
  • Bloßfeldt, S. (2024). Becoming (hyper-) aware of cross-border interdependencies – tracing public representations of Czech commuters on the Bavarian border, Journal of Borderlands Studies, pp. https://doi.org/10.1080/08865655.2024.2330078. 1 – 20, DOI:
  • SRPOVÁ, J., I. SVOBODOVÁ, P. SKOPAL a T. ORLÍK, 2011. Podnikatelský plán a strategie. Praha: Grada. ISBN 978-80-247-4103-1.
Forms of Teaching
Seminar
Teaching Methods
Brainstorming
Critical Thinking
Individual Work– Individual or Individualized Activity
Teaching Supported by Multimedia Technologies
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Seminars, Exercises, Tutorial1333
Preparation of case studies and presentations5281
Attendance on Seminars/Exercises/Tutorial/Excursion6516
Total:130130
Assessment Methods and Assesment Rate
Presentation 30 %
Case Study 70 %
Exam conditions
Presentation - 30 % Case study - 70 % Final evaluation (70 %)
Language of instruction
Czech
Teacher's information
Supplementary study material: Outputs of the project "Entrepreneurial Competences on the Czechia-Bavarian Labor Market," reg. no. 34, cooperation program EÚS Czech Republic – Free State of Bavaria 2014-2020 - https://www.enterprisingbehavior.eu/vystupy-projektu/pro-zacinajici-podnikatele

Participation in all forms of teaching is governed by a separate internal VŠTE regulation (Evidence of student attendance at VŠTE). For full-time students, 70% attendance at seminars is mandatory. Students with an individual study plan (ISP) will only submit a completed case study (100%) for the Business Plan – Case Study course. Students are required to contact the course guarantor (e-mail: rowland@znalcivste.cz) immediately after approval of their individual study plan (ISP). If the student fails to do so, their ISP will not be taken into account. For students in the combined form of study, attendance at the introductory seminar is mandatory. If a student in the combined form is unable to attend the introductory seminar, they are required to contact the course guarantor well in advance.

  • Enrolment Statistics (recent)
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