BPE_PPS Business plan - Case study

Institute of Technology and Business in České Budějovice
winter 2024
Extent and Intensity
0/4/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Tereza Matasová (seminar tutor)
doc. Ing. Zuzana Rowland, MBA, PhD. (seminar tutor)
prof. Ing. Marek Vochozka, MBA, Ph.D., dr. h.c. (seminar tutor)
Guaranteed by
doc. Ing. Zuzana Rowland, MBA, PhD.
School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Corporate Finances – Deputy Director of Department for Research, Development and Creative Activity – School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice
Prerequisites
Designed for students of the program Business Economics and management.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The business plan is an integral part of every company that wants to stay on the market for a long time and is interested in ensuring long-term success. Through a business plan, it is possible to create a product concept of a product / service that has an impact on the existing market or can fill a gap in the market for a selected product / service. The purpose of creating a business plan is to formulate as accurately as possible a competitive advantage with regard to the quality, availability and variability of extended / additional services. The aim of the course Case Study - Business Plan is to develop a business plan in the form of a case study implemented for a specific company / organization.
Learning outcomes
After successfully completing the course, the student:
1. understands the meaning of a business plan and its structure
2. knows the principles of creating a business plan - case studies
3. can analyse the target market and competition, draw up a marketing and sales plan, a financial plan etc.
4. can predict the future development of the company
5. applies the formal aspects of the business plan to the presentation
Syllabus
  • Seminars
  • 1. Business plan and its structure
  • 2. Introductory summary and description of the company
  • 3. Target market analysis
  • 4. Analysis of competition
  • 5. Marketing and sales plan
  • 6. Business plan
  • 7. Business management
  • 8. Future development plan
  • 9. Financial plan of the company
  • 10. Formal aspects of the business plan
  • 11. Aspects of a successful business plan presentation
  • 12. Presentation of the business plan
  • 13. Presentation of the business plan
Literature
    required literature
  • DOLEŽAL, J. et al., 2016. Projektový management. Komplexně, prakticky a podle světových standardů. Praha: Grada. ISBN 978-80-271-9067-6.
    recommended literature
  • ČERVENÝ, R., J. FICBAUER, A. HANZELKOVÁ a M. KEŘKOVSKÝ, 2014. Business plán. Krok za krokem. Praha: C. H. Beck. ISBN 978-80- 7400-511-4.
  • ABRAMS, R. 2019. Successfull Business Plan: Secrets & Strategies. Planning Shop. ISBN 9781933895826.
  • SWANSON, L., 2017. Business Plan Development Guide. 8th ed. [s. l.]: OPENPRESS.USASK.CA.
  • SRPOVÁ, J., I. SVOBODOVÁ, P. SKOPAL a T. ORLÍK, 2011. Podnikatelský plán a strategie. Praha: Grada. ISBN 978-80-247-4103-1.
  • KORECKÝ, M. a V. TRKOVSKÝ, 2011. Management rizik projektů se zaměřením na projekty v průmyslových podnicích. Praha: Grada. ISBN 978- 80-247-3221-3.
Forms of Teaching
Seminar
Teaching Methods
Brainstorming
Critical Thinking
Teaching Supported by Multimedia Technologies
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Seminars, Exercises, Tutorial1313
Preparation of case studies and presentations3975
Attendance on Seminars/Exercises/Tutorial/Excursion5216
Total:104104
Assessment Methods and Assesment Rate
Presentation 20 %
Case Study 70 %
Processing of assigned tasks 5 %
Guided discussion, analytical and critical thinking 5 %
Exam conditions
Presentation - 20% Completion of assignments - 5 % Guided discussion, analytical and critical thinking - 5 % Case study - 70 % Final evaluation (70 %)
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: every week.
Teacher's information
Supplementary study material: Multimedia online course on entrepreneurial competences - http://www.enterprisingbehavior.eu/

Attendance in all forms is dealt with in a separate internal standard of the VŠTE (Record of student attendance at VŠTE). For full-time students, 70% attendance is compulsory in seminars. Students with an Individual Study Plan (ISP) will submit only a completed case study (100%) from the course Business Plan - Case Study. Students are obliged to contact the tutor of the course Business Plan - Case Study immediately after the approval of the Individual Study Plan (ISP) (email: rowland@mail.vstecb.cz). If the student fails to do so, his/her ISP will not be taken into account. The participation in the introductory tutorial is mandatory for students of the combined form of study. If the student of the combined form cannot attend the introductory tutorial, he/she is obliged to contact the tutor of the course.

The course is also listed under the following terms summer 2021, winter 2021, winter 2022, winter 2023.
  • Enrolment Statistics (winter 2024, recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2024/BPE_PPS