AN_SBR South Bohemian Region

Institute of Technology and Business in České Budějovice
winter 2026
Extent and Intensity
2/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Michal Ruschak, MBA (lecturer)
Ing. Radim Dušek, Ph.D. (seminar tutor)
Mgr. Daniel Raušer (seminar tutor)
Guaranteed by
Ing. Radim Dušek, Ph.D.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
AN_SBR/K01: Sun 11. 10. 9:40–11:10 I201, Sat 5. 12. 8:00–12:30 I201, D. Raušer
AN_SBR/P01: Thu 13:05–14:35 D416, D. Raušer
AN_SBR/S01: Thu 11:25–12:55 H013, R. Dušek, M. Ruschak
Prerequisites
!NE_SOB South Bohemian Region && MAX_KOMBINOVANYCH(60) && MAX_PREZENCNICH(40)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The objective of the course is to get knowledge of the region, its assets, advantages, disadvantages, threats and opportunities. Emphasis is placed on understanding the Region as a global system with particular regional and historical specifics.
Learning outcomes
Having finished the course successfully, the student will:
- know the cultural, political and economic history of the South Bohemian Region,
- understand the current cultural, political situation of the South Bohemian Region,
- understand the operation of the Region as a system, i. e. its internal organisation and relations to other regions of the Czech Republic.
Syllabus
  • Lectures
  • 1. Cultural, Religious and Political History of the South Bohemian Region
  • 2. Economic History and Traditional Industries of the South Bohemian Region
  • 3. Political and Administrative Structure of the South Bohemian Region
  • 4. Economic Analysis of the South Bohemian Region – Current Situation and Development
  • 5. Economic Geography and Regional Specificities of the South Bohemian Region
  • 6. Infrastructure and Accessibility of the South Bohemian Region
  • 7. Regional Self-Government and Its Interconnection with Other Administrative Units
  • 8. The South Bohemian Region in the European Context
  • 9. Tourism and Regional Products of the South Bohemian Region
  • 10. Tourism Destinations and Local Production in the South Bohemian Region
  • 11. Bioeconomy and Sustainable Local Production in the South Bohemian Region
  • 12. European Regional Policy and Regional Development
  • 13. Subsidy System and Support for Regional Development in the South Bohemian Region
    • Seminars
    • 1. Introduction to the Project and Formation of Student Teams
    • 2. Analysis of South Bohemian Products and Regional Opportunities
    • 3. Analysis of Customer Needs and Target Groups
    • 4. Identification of Suitable Local Suppliers and Producers
    • 5. Selection of Products Suitable for the Project
    • 6. Connecting Selected Products with the Target Regional Identity
    • 7. Design of the Product Portfolio
    • 8. Product Presentation, Branding and Storytelling
    • 9. Pricing, Distribution and Logistics of Selected Products
    • 10. Marketing and Communication Strategy for the Project
    • 11. Finalization of the Concept and Project Proposal
    • 12. Project Presentations I
    • 13. Project Presentations II
Literature
    recommended literature
  • UNION OF TOWNS AND MUNICIPALITIES OF THE CZECH REPUBLIC, 2015. Evropské dotace: nové možnosti, příležitosti a zkušenosti měst a obcí. Prague: Union of Towns and Municipalities of the Czech Republic. ISBN 978-80-906042-4-7.
  • CZECH STATISTICAL OFFICE, 2023. Statistická ročenka Jihočeského kraje (Annual Statistics of the South Bohemian Region) [online]. České Budějovice: Czech Statistical Office, 2023.
  • PROVAZNÍKOVÁ, Romana. Financování měst, obcí a regionů. Teorie a praxe. 1st ed. Grada Publishing, 2009. ISBN 978-80-247-2789-9. info
  • VÁCHAL, Jan; František STELLNER and Marek VOKOUN. Úvod (The introduction). In Jihočeský kraj v globální ekonomice. 1. vydání. Praha: SETOUTBOOKS.CZ, 2016, p. 8-23. ISBN 978-80-86277-82-0. info
Organizační formy výuky
Lecture
Seminar
Tutorial
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Project6868
Preparation for Lectures10 
Preparation for Seminars, Exercises, Tutorial 46
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion2616
Total:130130
Metody hodnocení a jejich poměr
Project – group 100%
Podmínky testu
Final evaluation:

project and presentation - 100 points (i.e. 100 %)
Language of instruction
English
Teacher's information
The attendance in the lessons in all forms of study is dealt with by a special internal standard (Registration of VŠTE students attendance). 70 % attendance at seminars and exercises is compulsory for daily students. The evaluation of students with an Individual Study Plan (ISP) will consist of semestral project and its presentation (100 %). Students with an ISP are required to contact the instructor to whom they are assigned to Seminar Group "S" immediately after their Individual Study Plan has been approved. If the student fails to do so within two weeks of approval, his/her ISP will not be taken into account.
The course is also listed under the following terms winter 2025, summer 2026.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2026/AN_SBR