Publication Records

2016

1. Perception of Chinese brands in the Czech Republic

   SLABÁ, Marie. Perception of Chinese brands in the Czech Republic. In North China University Of Technology. Innovative Economic Symposium 2016: Trade and economic relations between China and Central Europe. China: Neuveden, 2016, p. 21-29. ISBN 978-7-5103-1428-5.

   Name in Czech: Vnímání čínských značek v České republice
   Management, administration and clerical work. English. China.
   Keywords in English: brand; brand perception; Chinese brands
   Type of proceedings: post-proceedings
   Changed by: Hana Dlouhá, učo 19800. Changed: 16/3/2017 10:28.

   More: https://is.vstecb.cz/publication/36441/en