Publication Records

2022

1. Marketing Communication and Reputation Building of Leading European Oil and Gas Companies on Instagram

   SAGAPOVA, Nikola, Radim DUŠEK and Petra PÁRTLOVÁ. Marketing Communication and Reputation Building of Leading European Oil and Gas Companies on Instagram. Energies. Basel, Switzerland: MDPI, 2022, 15/2022, No 22, p. 2-14, 8683 pp. ISSN 1996-1073.

   URL

   RIV/75081431:_____/22:00002461 Article in a journal. English. Switzerland.
   Sagapova, Nikola (203 Czech Republic, belonging to the institution) -- Dušek, Radim (203 Czech Republic, belonging to the institution) -- Pártlová, Petra (203 Czech Republic, belonging to the institution)
   Keywords in English: oil; gas; companies; energy; climate; crisis; reputation; marketing communication; social media
   Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 22/3/2023 20:51.

   More: https://is.vstecb.cz/publication/65721/en
2. THE BIOPLASTICS MARKETING COMMUNICATION ON SOCIAL MEDIA: PROMOTING SUSTAINABILITY DELIVERED BY INNOVATIVE MATERIALS AND PRODUCTS

   SAGAPOVA, Nikola. THE BIOPLASTICS MARKETING COMMUNICATION ON SOCIAL MEDIA: PROMOTING SUSTAINABILITY DELIVERED BY INNOVATIVE MATERIALS AND PRODUCTS. Online. In Michael Fafílek. Conference Proceedings DOKBAT 2022 - 18th International Bata Conference for Ph.D. Students and Young Researchers. 1st ed. Zlín, Czech Republic: Tomas Bata University in Zlín, 2022, p. 345-359. ISBN 978-80-7678-101-6.

   URL

   English. Czech Republic.
   Keywords in English: bioplastics; marketing; communication; sustainability; social media; CSR
   Type of proceedings: post-proceedings
   Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 8/12/2022 11:38.

   More: https://is.vstecb.cz/publication/65461/en