SAGAPOVA, Nikola, Radim DUŠEK and Petra PÁRTLOVÁ. Marketing Communication and Reputation Building of Leading European Oil and Gas Companies on Instagram. Energies. Basel, Switzerland: MDPI, 15/2022, No 22, p. 2-14, 8683 pp. ISSN 1996-1073. 2022.
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Basic information
Original name Marketing Communication and Reputation Building of Leading European Oil and Gas Companies on Instagram
Authors SAGAPOVA, Nikola (203 Czech Republic, belonging to the institution), Radim DUŠEK (203 Czech Republic, belonging to the institution) and Petra PÁRTLOVÁ (203 Czech Republic, belonging to the institution).
Edition Energies, Basel, Switzerland, MDPI, 2022, 1996-1073.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50204 Business and management
Country of publisher Switzerland
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/75081431:_____/22:00002461
Organization unit Institute of Technology and Business in České Budějovice
UT WoS 000887215000001
Keywords in English oil; gas; companies; energy; climate; crisis; reputation; marketing communication; social media
Tags BPE_CRM, RIV22, SCOPUS
Changed by Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 22/3/2023 20:51.
Abstract
This paper aims to evaluate the marketing communication of leading European oil and gas companies on their Instagram accounts in the context of reputation building through using social media and identify to what extent the companies reflect the environmental aspects of corporate social responsibility.
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