SAGAPOVA, Nikola, Radim DUŠEK and Petra PÁRTLOVÁ. Marketing Communication and Reputation Building of Leading European Oil and Gas Companies on Instagram. Energies. Basel, Switzerland: MDPI, 15/2022, No 22, p. 2-14, 8683 pp. ISSN 1996-1073. 2022. |
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@article{65721, author = {Sagapova, Nikola and Dušek, Radim and Pártlová, Petra}, article_location = {Basel, Switzerland}, article_number = {22}, keywords = {oil; gas; companies; energy; climate; crisis; reputation; marketing communication; social media}, language = {eng}, issn = {1996-1073}, journal = {Energies}, title = {Marketing Communication and Reputation Building of Leading European Oil and Gas Companies on Instagram}, url = {https://www.mdpi.com/1996-1073/15/22/8683}, volume = {15/2022}, year = {2022} }
TY - JOUR ID - 65721 AU - Sagapova, Nikola - Dušek, Radim - Pártlová, Petra PY - 2022 TI - Marketing Communication and Reputation Building of Leading European Oil and Gas Companies on Instagram JF - Energies VL - 15/2022 IS - 22 SP - 2-14 EP - 2-14 PB - MDPI SN - 19961073 KW - oil KW - gas KW - companies KW - energy KW - climate KW - crisis KW - reputation KW - marketing communication KW - social media UR - https://www.mdpi.com/1996-1073/15/22/8683 N2 - This paper aims to evaluate the marketing communication of leading European oil and gas companies on their Instagram accounts in the context of reputation building through using social media and identify to what extent the companies reflect the environmental aspects of corporate social responsibility. ER -
SAGAPOVA, Nikola, Radim DUŠEK and Petra PÁRTLOVÁ. Marketing Communication and Reputation Building of Leading European Oil and Gas Companies on Instagram. \textit{Energies}. Basel, Switzerland: MDPI, 15/2022, No~22, p.~2-14, 8683 pp. ISSN~1996-1073. 2022.
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