česky | in English
Name (in English): Factors influencing the use of internet banking to determine the profile of the target segment of internet banking
Czech. Slovakia.
Keywords in English: internet banking; factors influencing use of internet banking; customer
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 6/8/2018 11:35.
Name (in English): PREFERENCES OF FAMILIES WITH CHILDREN IN THE SELECTION OF ATTRACTIVENESS IN TOURISM
Czech. Slovakia.
Keywords in English: preference; family; tourism; factors
Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 17/4/2018 11:42.
Name (in English): Seniors' preferences in the tourism market
Czech. Slovakia.
Keywords in English: senior tourism market; seniors’ preferences; seniors’ travelling
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 6/8/2018 11:45.
Name (in English): ADVERTISING AROUND US FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
Czech. Slovakia.
Keywords in English: advertising; advertising as a source of information; advertising saturation; irritation of the placement of advertising messages; full-time university and higher vocational school students; Czech Republic
Changed by: Mgr. Blanka Mikšíková, učo 22534. Changed: 17/4/2018 11:53.
Name (in English): Perceived sensitivity of selected personal data: socio-cultural data and personal economic situation data
Czech. Slovakia.
Keywords in English: socio-cultural factors; personal economic data; sensitive personal data
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 6/8/2018 11:53.
Name in Czech: E-shopy a zákaznická zpětná vazba: zkušenosti českých B2C zákazníků
Management, administration and clerical work. English. Czech Republic.
Keywords in English: e-shops; Czech B2C customers; customer feedback; reply to customer feedback
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 08:28.
Name (in English): AN EVALUATION OF CAREER ANCHORS OF BBA STUDENTS IN BUSINESS
Economics. Czech. Slovakia.
Keywords in English: career planning; career anchors; individual career management; self-management
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 08:27.
Name (in English): CONTROVERSIAL TOPICS IN ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
Economics. Czech. Slovakia.
Keywords in English: advertising; controversial topics in advertising; full-time university and higher vocational school students; Czech Republic
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 07:40.
Name (in English): MOTIVACE PRACOVNÍKŮ V CESTOVNÍM RUCHU
Economics. Czech. Slovakia.
Keywords in English: accommodation facility; preference; questioning
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:53.
Name (in English): NEW WAY OF DATA PROTECTION IN THE FORM OF„GDPR“ FROM THE POINT OF VIEW OF THE PUBLIC
Economics. Czech. Slovakia.
Keywords in English: GDPR; General Data Protection Regulation; content analysis of opinions
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:32.
Name (in English): PERSONIFICATION OF THE PRODUCT AS A WAY TO ESTABLISH MORE AUTHENTIC RELATIONSHIPS WITH CUSTOMERS
Economics. Czech. Slovakia.
Keywords in English: personification; marketing communication campaign; CRM; Facebook; YouTube; Instagram; Fidorka biscuit; Mondelez International
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:28.
Name (in English): CUSTOMER PREFERENCES WHEN CHOOSING A FOOD STORE
Economics. Czech. Slovakia.
Keywords in English: customer preferences; choice of retail store; food store; Czech Republic
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:02.
Name (in English): CUSTOMER 'S PREFERENTIES IN SELECTION OF ACCOMMODATION ESTABLISHMENTS AND THEIR RELATIONSHIP TO THE COMPANY PR
Economics. Czech. Slovakia.
Keywords in English: accommodation; preference; questioning
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:01.
Name (in English): SOCIAL ROLE OF ADVERTISING FROM THE POINT OF VIEW OF FULL-TIME UNIVERSITIY AND HIGHER VOCATIONAL SCHOOL STUDENTS FROM THE CZECH REPUBLIC
Economics. Czech. Slovakia.
Keywords in English: advertising; social role of advertising; full time university and higher vocational school students; Czech Republic
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 14:33.
Name (in English): BRANDS AS A KEY PART OF MARKETING COMMUNICATION AND THEIR DEVELOPEMENT IN THE CONTEXT OF INTERNATIONAL RANKINGS
Economics. Czech. Slovakia.
Keywords in English: brand; promotion; Interbrand; BrandZ; Brand Finance Global 500
Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 12:54.