Marketing

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Publications Přehled o publikaci

Přehled o publikaci

B 2003

Marketing

KOTLER, P. and G. ARMSTROG

Basic information

Original name

Marketing

Authors

KOTLER, P. and G. ARMSTROG

Edition

6. vyd. Praha, 864 pp. 2003

Publisher

Grada Publishing

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

ISBN

80-247-0513-3

Changed: 13/4/2010 22:13, Ing. Věra Mulačová, Ph.D.

KOTLER, P. and G. ARMSTROG. Marketing. 6th ed. Praha: Grada Publishing, 2003, 864 pp. ISBN 80-247-0513-3.

@book{8841,
   author = {Kotler, P. and Armstrog, G.},
   address = {Praha},
   edition = {6.},
   location = {Praha},
   isbn = {80-247-0513-3},
   publisher = {Grada Publishing},
   title = {Marketing},
   year = {2003}
}

TY  - BOOK
ID  - 8841
AU  - Kotler, P. - Armstrog, G.
PY  - 2003
TI  - Marketing
PB  - Grada Publishing
CY  - Praha
SN  - 8024705133
ER  -

KOTLER, P. and G. ARMSTROG. \textit{Marketing}. 6th ed. Praha: Grada Publishing, 2003, 864 pp. ISBN~80-247-0513-3.