| KOTLER, P. and G. ARMSTROG. Marketing. 6th ed. Praha: Grada Publishing, 2003, 864 pp. ISBN 80-247-0513-3. |
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| Basic information | |
|---|---|
| Original name | Marketing |
| Authors | KOTLER, P. and G. ARMSTROG. |
| Edition | 6. vyd. Praha, 864 pp. 2003. |
| Publisher | Grada Publishing |
| Other information | |
|---|---|
| Type of outcome | Book on a specialized topic |
| Confidentiality degree | is not subject to a state or trade secret |
| ISBN | 80-247-0513-3 |
| Changed by | Changed by: Ing. Věra Mulačová, Ph.D., učo 4091. Changed: 13/4/2010 22:13. |
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