Marketing Management

Skip to top bar Skip to header Skip to content Skip to footer

Publications Přehled o publikaci

Přehled o publikaci

B 2008

Marketing Management

KOTLER, P and K. L. KELLER

Basic information

Original name

Marketing Management

Authors

KOTLER, P and K. L. KELLER

Edition

12. vyd. Praha, 788 pp. 2008

Publisher

Grada Publishing

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

ISBN

80-247-1359-4

Changed: 13/4/2010 20:45, Ing. Věra Mulačová, Ph.D.

KOTLER, P and K. L. KELLER. Marketing Management. 12th ed. Praha: Grada Publishing, 2008, 788 pp. ISBN 80-247-1359-4.

@book{8641,
   author = {Kotler, P and Keller, K. L.},
   address = {Praha},
   edition = {12.},
   location = {Praha},
   isbn = {80-247-1359-4},
   publisher = {Grada Publishing},
   title = {Marketing Management},
   year = {2008}
}

TY  - BOOK
ID  - 8641
AU  - Kotler, P - Keller, K. L.
PY  - 2008
TI  - Marketing Management
PB  - Grada Publishing
CY  - Praha
SN  - 8024713594
ER  -

KOTLER, P and K. L. KELLER. \textit{Marketing Management}. 12th ed. Praha: Grada Publishing, 2008, 788 pp. ISBN~80-247-1359-4.