Marketing Management

@book{8641,
   author = {Kotler, P and Keller, K. L.},
   address = {Praha},
   edition = {12.},
   location = {Praha},
   isbn = {80-247-1359-4},
   publisher = {Grada Publishing},
   title = {Marketing Management},
   year = {2008}
}

TY  - BOOK
ID  - 8641
AU  - Kotler, P - Keller, K. L.
PY  - 2008
TI  - Marketing Management
PB  - Grada Publishing
CY  - Praha
SN  - 8024713594
ER  - 

KOTLER, P and K. L. KELLER. \textit{Marketing Management}. 12th ed. Praha: Grada Publishing, 2008, 788 pp. ISBN~80-247-1359-4.