Strategický marketing. Strategie a trendy

@book{8621,
   author = {JAKUBÍKOVÁ, D},
   address = {Praha},
   edition = {1.},
   location = {Praha},
   isbn = {978-80-247-2690-8},
   publisher = {Grada Publishing},
   title = {Strategický marketing. Strategie a trendy},
   year = {2008}
}

TY  - BOOK
ID  - 8621
AU  - JAKUBÍKOVÁ, D
PY  - 2008
TI  - Strategický marketing. Strategie a trendy
PB  - Grada Publishing
CY  - Praha
SN  - 9788024726908
ER  - 

JAKUBÍKOVÁ, D. \textit{Strategický marketing. Strategie a trendy}. 1st ed. Praha: Grada Publishing, 2008. ISBN~978-80-247-2690-8.