2024
BUDWEIS VALUE ADDED PROCESS MATRIX AS A NEW TOOL FOR STRATEGIC PLANNING IN ENTERPRISES
KOLLMANN, Jaroslav, Jan VÁCHAL, Erjona DESHATI and Malgorzata LEGOWIK-MALOLEPSZABasic information
Original name
BUDWEIS VALUE ADDED PROCESS MATRIX AS A NEW TOOL FOR STRATEGIC PLANNING IN ENTERPRISES
Name in Czech
BUDĚJOVICKÁ MATICE PROCESŮ S PŘIDANOU HODNOTOU JAKO NOVÝ NÁSTROJ STRATEGICKÉHO PLÁNOVÁNÍ V PODNICÍCH
Authors
KOLLMANN, Jaroslav (203 Czech Republic, guarantor, belonging to the institution), Jan VÁCHAL (203 Czech Republic, belonging to the institution), Erjona DESHATI and Malgorzata LEGOWIK-MALOLEPSZA
Edition
Polish Journal of Management Studies, Częstochowa, Poland, Faculty of Management, Czestochowa University of Technology, 2024, 2081-7452
Other information
Language
English
Type of outcome
Article in a journal
Field of Study
50204 Business and management
Country of publisher
Poland
Confidentiality degree
is not subject to a state or trade secret
References:
Impact factor
Impact factor: 1.500 in 2022
RIV identification code
RIV/75081431:_____/24:00002734
Organization unit
Institute of Technology and Business in České Budějovice
UT WoS
001282259300011
Keywords (in Czech)
matice BVAP; produktové portfolio; strategický nástroj; výkonnost výroby; výkonnost produktivity prodeje
Keywords in English
BVAP matrix; product portfolio; strategic tool; performance of production; performance of sales productivity
Changed: 11/9/2024 09:32, Barbora Kroupová
V originále
The objective of the paper is to introduce a new strategic planning tool, the Budweis Value Added Process (BVAP) matrix, an authorial instrument meticulously designed to transcend traditional portfolio planning methodologies. In today's dynamic business landscape, the BVAP matrix provides a comprehensive framework for evaluating the performance and efficiency of enterprise components. The article's findings demonstrate how the matrix can identify positions based on production and sales productivity, leading businesses towards the "Full Wallet" quadrant, representing peak productivity with increased operational profit margins, improved value addition, and reduced manufacturing durations. The BVAP matrix is unique because it includes a temporal component to account for product lifecycles, providing a more detailed view of portfolio stability and optimization. This new element, along with the matrix's compatibility with current strategic needs, represents a major advancement in strategic planning tools. The results highlight the matrix's effectiveness in promoting strategy alignment to improve company performance. The empirical validation in an industrial setting confirms the matrix's significance and its ability to influence future strategic planning approaches, providing a new perspective for organizations to manage today's challenging market environments. The research methods used to achieve the assumed goal are, in the theoretical part, a critical analysis of literature, and in the research part, an original method, the Budweis Value Added Process (BVAP) matrix, supporting strategic planning processes in enterprises.