J 2023

Decisions factors of simulation game players on the product mix composition

ROUSEK, Pavel and Vojtěch STEHEL

Basic information

Original name

Decisions factors of simulation game players on the product mix composition

Authors

ROUSEK, Pavel (203 Czech Republic, guarantor, belonging to the institution) and Vojtěch STEHEL (203 Czech Republic, belonging to the institution)

Edition

Ad Alta - Journal of Interdisciplinary Research, Hradec Králové, Česká republika, Magnanimitas, 2023, 1804-7890

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50200 5.2 Economics and Business

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

URL

RIV identification code

RIV/75081431:_____/23:00002596

Organization unit

Institute of Technology and Business in České Budějovice

UT WoS

001027245000039

Keywords (in Czech)

Simulační hra; Materiálové složky; Počáteční investice; Velikost produkce; Procento prodeje

Keywords in English

Simulation Game; Material Ingredients; Initial Investment; Production Size; Sales Percentage

Tags

MIE_s, NE_MIE, RIV23, WOS
Změněno: 2/11/2023 09:33, Barbora Kroupová

Abstract

V originále

This paper analyses the behavior of players of a simulation game in the context of the composition of the product portfolio, the number of material ingredients and the necessary initial investments. The aim of the study is to provide knowledge for managers and entrepreneurs in optimizing investment strategies to achieve maximum results. The results show that investments in know-how have an impact on overall production and sales success, with higher investments associated with lower production and a higher percentage of successful sales. This study provides important insights for strategic decisions regarding the optimal allocation of resources and the use of know-how, with the aim of achieving competitive advantage and high results in the market.
Displayed: 24/12/2024 01:26