Detailed Information on Publication Record
2023
Decisions factors of simulation game players on the product mix composition
ROUSEK, Pavel and Vojtěch STEHELBasic information
Original name
Decisions factors of simulation game players on the product mix composition
Authors
ROUSEK, Pavel (203 Czech Republic, guarantor, belonging to the institution) and Vojtěch STEHEL (203 Czech Republic, belonging to the institution)
Edition
Ad Alta - Journal of Interdisciplinary Research, Hradec Králové, Česká republika, Magnanimitas, 2023, 1804-7890
Other information
Language
English
Type of outcome
Článek v odborném periodiku
Field of Study
50200 5.2 Economics and Business
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
References:
RIV identification code
RIV/75081431:_____/23:00002596
Organization unit
Institute of Technology and Business in České Budějovice
UT WoS
001027245000039
Keywords (in Czech)
Simulační hra; Materiálové složky; Počáteční investice; Velikost produkce; Procento prodeje
Keywords in English
Simulation Game; Material Ingredients; Initial Investment; Production Size; Sales Percentage
Změněno: 2/11/2023 09:33, Barbora Kroupová
Abstract
V originále
This paper analyses the behavior of players of a simulation game in the context of the composition of the product portfolio, the number of material ingredients and the necessary initial investments. The aim of the study is to provide knowledge for managers and entrepreneurs in optimizing investment strategies to achieve maximum results. The results show that investments in know-how have an impact on overall production and sales success, with higher investments associated with lower production and a higher percentage of successful sales. This study provides important insights for strategic decisions regarding the optimal allocation of resources and the use of know-how, with the aim of achieving competitive advantage and high results in the market.