J 2022

Usage Of Artificial Intelligence On Social Media In Europe

KALINOVÁ, Eva

Basic information

Original name

Usage Of Artificial Intelligence On Social Media In Europe

Authors

KALINOVÁ, Eva (203 Czech Republic, guarantor, belonging to the institution)

Edition

Ad Alta-Journal Of Interdisciplinary Research, 2022, 1804-7890

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50200 5.2 Economics and Business

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

RIV identification code

RIV/75081431:_____/22:00002571

Organization unit

Institute of Technology and Business in České Budějovice

UT WoS

000921624200055

Keywords in English

Artificial intelligence; social media; online marketing

Tags

Změněno: 9/8/2023 10:59, Barbora Kroupová

Abstract

V originále

Artificial Intelligence (AI) is becoming more common in our daily life. One of the biggest segments of AI is used in business. Technologies are changing at a rapid pace , in unpredictable ways. The research was done by systematic literature of the most recent (2020-2022) academic articles from the database Scopus covering the usage of AI on social media. Dividing the find articles based on chosen criteria into categories such as social media platforms used for research and general AI usage on social media. The results show that the implementation of AI will become more and more inevitable for its variety of use on social media, like chatbots, detecting harmful behaviour, data analysis and strategy making.