2022
Usage Of Artificial Intelligence On Social Media In Europe
KALINOVÁ, EvaBasic information
Original name
Usage Of Artificial Intelligence On Social Media In Europe
Authors
KALINOVÁ, Eva (203 Czech Republic, guarantor, belonging to the institution)
Edition
Ad Alta-Journal Of Interdisciplinary Research, 2022, 1804-7890
Other information
Language
English
Type of outcome
Article in a journal
Field of Study
50200 5.2 Economics and Business
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
References:
Impact factor
Impact factor: 0.700
RIV identification code
RIV/75081431:_____/22:00002571
Organization unit
Institute of Technology and Business in České Budějovice
UT WoS
000921624200055
Keywords in English
Artificial intelligence; social media; online marketing
Changed: 9/8/2023 10:59, Barbora Kroupová
Abstract
In the original language
Artificial Intelligence (AI) is becoming more common in our daily life. One of the biggest segments of AI is used in business. Technologies are changing at a rapid pace , in unpredictable ways. The research was done by systematic literature of the most recent (2020-2022) academic articles from the database Scopus covering the usage of AI on social media. Dividing the find articles based on chosen criteria into categories such as social media platforms used for research and general AI usage on social media. The results show that the implementation of AI will become more and more inevitable for its variety of use on social media, like chatbots, detecting harmful behaviour, data analysis and strategy making.