MACHOVÁ, Veronika, Veronika ŠANDEROVÁ a Dominika MRKVIČKOVÁ. Decision-making factors in consumer behaviour on the market with decorative cosmetics. AD ALTA: Journal of Interdisciplinary Research. Hradec Králové, Česká republika: Akademické sdružení MAGNANIMITAS, roč. 11, č. 2, s. 177-181. ISSN 2464-6733. 2021. |
Další formáty:
BibTeX
LaTeX
RIS
@article{63401, author = {Machová, Veronika and Šanderová, Veronika and Mrkvičková, Dominika}, article_location = {Hradec Králové, Česká republika}, article_number = {2}, keywords = {consumer behavior; marketing; brainstorming; Word of Mouth; influencering}, language = {eng}, issn = {2464-6733}, journal = {AD ALTA: Journal of Interdisciplinary Research}, title = {Decision-making factors in consumer behaviour on the market with decorative cosmetics}, url = {http://www.magnanimitas.cz/ADALTA/1102/papers/A_machova.pdf}, volume = {11}, year = {2021} }
TY - JOUR ID - 63401 AU - Machová, Veronika - Šanderová, Veronika - Mrkvičková, Dominika PY - 2021 TI - Decision-making factors in consumer behaviour on the market with decorative cosmetics JF - AD ALTA: Journal of Interdisciplinary Research VL - 11 IS - 2 SP - 177-181 EP - 177-181 PB - Akademické sdružení MAGNANIMITAS SN - 24646733 KW - consumer behavior KW - marketing KW - brainstorming KW - Word of Mouth KW - influencering UR - http://www.magnanimitas.cz/ADALTA/1102/papers/A_machova.pdf N2 - The authors aim is to examine the main decision-making factors of consumers when choosing and buying decorative cosmetics. ER -
MACHOVÁ, Veronika, Veronika ŠANDEROVÁ a Dominika MRKVIČKOVÁ. Decision-making factors in consumer behaviour on the market with decorative cosmetics. \textit{AD ALTA: Journal of Interdisciplinary Research}. Hradec Králové, Česká republika: Akademické sdružení MAGNANIMITAS, roč.~11, č.~2, s.~177-181. ISSN~2464-6733. 2021.
|