Does the implementation of loyalty programmes lead to gaining a loyal customer?

@article{59541,
   author = {Žilinská, Michaela and Vrbka, Jaromír and Kalinová, Eva},
   article_location = {Hradec Králové, Česká republika},
   article_number = {1},
   keywords = {customers; retail chains; benefits; loyalty; loyalty programme; loyalty cards},
   language = {eng},
   issn = {1804-7890},
   journal = {Ad Alta - Journal of Interdisciplinary Research},
   title = {Does the implementation of loyalty programmes lead to gaining a loyal customer?},
   url = {https://web.b.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=18047890&AN=151418887&h=fPldy5Xyuu%2fEOLbNe4%2fkTj2v1xHyrJ2m9te3o%2bSZ285GOK5PVFlPEyrP7eyfkYeNQrVS3ApokwTcorjC7uvs%2fQ%3d%3d&crl=f&resultNs=AdminWebAuth&resul},
   volume = {11},
   year = {2021}
}

TY  - JOUR
ID  - 59541
AU  - Žilinská, Michaela - Vrbka, Jaromír - Kalinová, Eva
PY  - 2021
TI  - Does the implementation of loyalty programmes lead to gaining a loyal customer?
JF  - Ad Alta - Journal of Interdisciplinary Research
VL  - 11
IS  - 1
SP  - 392-396
EP  - 392-396
PB  - Magnanimitas
SN  - 18047890
KW  - customers
KW  - retail chains
KW  - benefits
KW  - loyalty
KW  - loyalty programme
KW  - loyalty cards
UR  - https://web.b.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=18047890&AN=151418887&h=fPldy5Xyuu%2fEOLbNe4%2fkTj2v1xHyrJ2m9te3o%2bSZ285GOK5PVFlPEyrP7eyfkYeNQrVS3ApokwTcorjC7uvs%2fQ%3d%3d&crl=f&resultNs=AdminWebAuth&resul
N2  - Authors aim is to evaluate the benefits of loyalty cards for sales support at three selected companies in the Czech market, especially Kaufland, Globus and Tesco, and to determine whether the implementation of the loyalty programme leads to gaining a loyal customer.
ER  - 

ŽILINSKÁ, Michaela, Jaromír VRBKA a Eva KALINOVÁ. Does the implementation of loyalty programmes lead to gaining a loyal customer? \textit{Ad Alta - Journal of Interdisciplinary Research}. Hradec Králové, Česká republika: Magnanimitas, 2021, roč.~11, č.~1, s.~392-396. ISSN~1804-7890.