The article is focused on the designing the specific model regarding the comparative assessment of integrated passenger transport and bus passenger transport mode from the perspective of potential clients. This case study was carried out in different cities in different countries where bus passenger transport as well as integrated passenger transport modes are in real traffic operation. In the introduction, the basic theory related to integrated passenger transport is summarized. Subsequent part of the article describes substantial data concerning the undergone case study. The most important part covers the model design itself varying in possible options in terms of transport modes.