Perception of Quality in Decision Making regarding Purchase of Organic Food

@article{36122,
   author = {Doležalová, Hana and Pícha, Kamil and Navrátil, Josef and Veselá, Mihaela and Švec, Roman},
   article_location = {Bucuresti, Romania},
   article_number = {153},
   keywords = {Perception; Quality; Decision Making; purchase of Organic Food},
   language = {eng},
   issn = {1582-2559},
   journal = {Calitatea},
   title = {Perception of Quality in Decision Making regarding Purchase of Organic Food},
   volume = {17},
   year = {2016}
}

TY  - JOUR
ID  - 36122
AU  - Doležalová, Hana - Pícha, Kamil - Navrátil, Josef - Veselá, Mihaela - Švec, Roman
PY  - 2016
TI  - Perception of Quality in Decision Making regarding Purchase of Organic Food
JF  - Calitatea
VL  - 17
IS  - 153
SP  - 86-91
EP  - 86-91
PB  - SRAC - Societatea Romana Pentru Asigurarea Calitatii
SN  - 15822559
KW  - Perception
KW  - Quality
KW  - Decision Making
KW  - purchase of Organic Food
N2  - Aim of the paper is to assess the perception of various aspects of food quality among consumers who purchase or do not purchase organic food. Purchasers at general food stores, specialty stores and farmer markets were surveyed by means of a questionnaire survey. Factors of food purchase decision-making and the importance of quality with regard to purchasing were analyzed. Consumers purchasing conventional food, unlike consumers purchasing organic food do not state that availability is the main criterion of purchase. Consumers purchasing significantly more often state that they place quality as the main criterion before price. They also consider freshness to be an important attribute of quality and pay less attention to the appearance of purchased organic food.
ER  - 

DOLEŽALOVÁ, Hana, Kamil PÍCHA, Josef NAVRÁTIL, Mihaela VESELÁ and Roman ŠVEC. Perception of Quality in Decision Making regarding Purchase of Organic Food. \textit{Calitatea}. Bucuresti, Romania: SRAC - Societatea Romana Pentru Asigurarea Calitatii, vol.~17, No~153, p.~86-91. ISSN~1582-2559. 2016.