KUČERA, Lukáš. The Analysis of Czech Customers Attitude to Modern Technologies in Retail. Online. In 25th International Business Information Management Association Conference - Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2015. 1. vyd. Norristown (USA): International Business Information Management Association, IBIMA, 2015, s. 571-583. ISBN 978-0-9860419-4-5. |
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@inproceedings{30623, author = {Kučera, Lukáš}, address = {Norristown (USA)}, booktitle = {25th International Business Information Management Association Conference - Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2015}, edition = {1. vyd.}, keywords = {Retailing; Customers; Modern technologies; Research}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Norristown (USA)}, isbn = {978-0-9860419-4-5}, pages = {571-583}, publisher = {International Business Information Management Association, IBIMA}, title = {The Analysis of Czech Customers Attitude to Modern Technologies in Retail}, year = {2015} }
TY - JOUR ID - 30623 AU - Kučera, Lukáš PY - 2015 TI - The Analysis of Czech Customers Attitude to Modern Technologies in Retail PB - International Business Information Management Association, IBIMA CY - Norristown (USA) SN - 9780986041945 KW - Retailing KW - Customers KW - Modern technologies KW - Research N2 - Modern technologies are currently very important tools for retailers how to increase the effectiveness of processes which take place in retail chains. It is not just retailers who use modern technologies - customers also use these technologies when they make purchases in retail stores. The main aim of this article is to analyse the attitude of Czech customers to these technologies from various aspects. Knowledge of customers' attitudes forms a basic step for retailers to be able to improve the modern technologies perception and also to increase the level of these technologies use. Based on the analysis it can be stated that the customers' attitude to modern technologies is modestly positive regardless the gender, age or other demographic and socioeconomic characteristics. Very interesting is the finding that modern technologies are used more by women and by inhabitants from the larger places of residence. ER -
KUČERA, Lukáš. The Analysis of Czech Customers Attitude to Modern Technologies in Retail. Online. In \textit{25th International Business Information Management Association Conference - Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2015}. 1. vyd. Norristown (USA): International Business Information Management Association, IBIMA, 2015, s.~571-583. ISBN~978-0-9860419-4-5.
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