@inproceedings{28912,
   author = {Tišlerová, Kamila},
   address = {University of the West Scotland, Glasgow},
   booktitle = {Proceedings of the 4th European Conference on Technology Management},
   location = {University of the West Scotland, Glasgow},
   isbn = {1-903978-41-6},
   title = {Marketing innovation – success and failure},
   year = {2009}
}

TY  - JOUR
ID  - 28912
AU  - Tišlerová, Kamila
PY  - 2009
TI  - Marketing innovation – success and failure
CY  - University of the West Scotland, Glasgow
SN  - 1903978416
ER  - 

TIŠLEROVÁ, Kamila. Marketing innovation – success and failure. In \textit{Proceedings of the 4th European Conference on Technology Management}. University of the West Scotland, Glasgow, 2009. ISBN~1-903978-41-6.