Dependencies of Personal Vehicle Sales on the Financial Support of their Sales

@inproceedings{27922,
   author = {Kampf, Rudolf and Vochozka, Marek and Lejsková, Pavla and Cmirál, Tomáš},
   address = {Kaunas (Lithuania)},
   booktitle = {ITELMS´ 2014},
   edition = {1. vyd.},
   keywords = {sales support; communication mix; regression analysis; dependence},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Kaunas (Lithuania)},
   pages = {141-150},
   publisher = {Kaunas University of Technology},
   title = {Dependencies of Personal Vehicle Sales on the Financial Support of their Sales},
   year = {2014}
}

TY  - JOUR
ID  - 27922
AU  - Kampf, Rudolf - Vochozka, Marek - Lejsková, Pavla - Cmirál, Tomáš
PY  - 2014
TI  - Dependencies of Personal Vehicle Sales on the Financial Support of their Sales
PB  - Kaunas University of Technology
CY  - Kaunas (Lithuania)
KW  - sales support
KW  - communication mix
KW  - regression analysis
KW  - dependence
N2  - The article describes the dependence of the sales of BMW vehicles in the Czech Republic on the financial support of those sales. The current state of sales support of selected BMW models in the Czech Republic is described as is the level of dependence of those sales on the scale of support which is analyzed using regression models. In addition, the future development of sales of selected BMW vehicles is given. The article was written as the partial outcome of research carried out in 2012.
ER  - 

KAMPF, Rudolf, Marek VOCHOZKA, Pavla LEJSKOVÁ and Tomáš CMIRÁL. Dependencies of Personal Vehicle Sales on the Financial Support of their Sales. In \textit{ITELMS´ 2014}. 1. vyd. Kaunas (Lithuania): Kaunas University of Technology. p.~141-150. ISSN~2345-0088. 2014.