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Publications Přehled o publikaci

Přehled o publikaci

B 2008

Marketing management

KOTLER, Philip and Kevin Lane KELLER

Basic information

Original name

Marketing management

Authors

KOTLER, Philip and Kevin Lane KELLER

Edition

Thirteenth ed. Upper Saddle River: Prentice Hall, 662 pp. 2008

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Marked to be transferred to RIV

No

Organization unit

Institute of Technology and Business in České Budějovice

ISBN

978-0-13-600998-6

Changed: 23/3/2015 15:23, Ing. Ivana Čertická

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

KOTLER, Philip and Kevin Lane KELLER. Marketing management. Thirteenth ed. Upper Saddle River: Prentice Hall, 2008, 662 pp. ISBN 978-0-13-600998-6.

@book{26984,
   author = {Kotler, Philip and Keller, Kevin Lane},
   address = {Upper Saddle River: Prentice Hall},
   edition = {Thirteenth ed},
   location = {Upper Saddle River: Prentice Hall},
   isbn = {978-0-13-600998-6},
   title = {Marketing management},
   year = {2008}
}

TY  - BOOK
ID  - 26984
AU  - Kotler, Philip - Keller, Kevin Lane
PY  - 2008
TI  - Marketing management
CY  - Upper Saddle River: Prentice Hall
SN  - 9780136009986
ER  -

KOTLER, Philip and Kevin Lane KELLER. \textit{Marketing management}. Thirteenth ed. Upper Saddle River: Prentice Hall, 2008, 662 pp. ISBN~978-0-13-600998-6.