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Publications Přehled o publikaci

Přehled o publikaci

B 2014

Principles of marketing

KOTLER, Philip and Gary ARMSTRONG

Basic information

Original name

Principles of marketing

Authors

KOTLER, Philip and Gary ARMSTRONG

Edition

15th global ed. Harlow: Pearson, 716 pp. 2014

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

Institute of Technology and Business in České Budějovice

ISBN

978-0-273-78699-3

Changed: 23/3/2015 15:18, Ing. Ivana Čertická

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

KOTLER, Philip and Gary ARMSTRONG. Principles of marketing. 15th global ed. Harlow: Pearson, 2014, 716 pp. ISBN 978-0-273-78699-3.

@book{26982,
   author = {Kotler, Philip and Armstrong, Gary},
   address = {Harlow: Pearson},
   edition = {15th global ed.},
   location = {Harlow: Pearson},
   isbn = {978-0-273-78699-3},
   title = {Principles of marketing},
   year = {2014}
}

TY  - BOOK
ID  - 26982
AU  - Kotler, Philip - Armstrong, Gary
PY  - 2014
TI  - Principles of marketing
CY  - Harlow: Pearson
SN  - 9780273786993
ER  -

KOTLER, Philip and Gary ARMSTRONG. \textit{Principles of marketing}. 15th global ed. Harlow: Pearson, 2014, 716 pp. ISBN~978-0-273-78699-3.