Principles of marketing

@book{26704,
   author = {Kotler, Philip and Armstrong, Gary},
   address = {Harlow: Pearson},
   edition = {15 th global ed.},
   location = {Harlow: Pearson},
   isbn = {978-0-273-78699-3},
   title = {Principles of marketing},
   year = {2014}
}

TY  - BOOK
ID  - 26704
AU  - Kotler, Philip - Armstrong, Gary
PY  - 2014
TI  - Principles of marketing
CY  - Harlow: Pearson
SN  - 9780273786993
ER  - 

KOTLER, Philip and Gary ARMSTRONG. \textit{Principles of marketing}. 15 th global ed. Harlow: Pearson, 2014, 716 pp. ISBN~978-0-273-78699-3.