Marketing

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Publications Přehled o publikaci

Přehled o publikaci

2004

Marketing

KOTLER, Philip and Gary ARMSTRONG

Basic information

Original name

Marketing

Authors

KOTLER, Philip and Gary ARMSTRONG

Edition

Praha, Expert, 855 s. Expert, 2004

Publisher

Grada

Other information

Marked to be transferred to RIV

ISBN

80-247-0513-3

Keywords (in Czech)

marketing; marketing

Changed: 2/11/2012 13:01, Ing. Jiří Vlk

KOTLER, Philip and Gary ARMSTRONG. Marketing. In Expert. Praha: Grada, 2004, 855 s. Expert. ISBN 80-247-0513-3.

@article{,
   author = {Kotler, Philip and Armstrong, Gary},
   address = {Praha},
   booktitle = {Expert},
   location = {Praha},
   isbn = {80-247-0513-3},
   note = {Terminologický slovník},
   publisher = {Grada},
   title = {Marketing},
   year = {2004}
}

TY  - JOUR
AU  - Kotler, Philip - Armstrong, Gary
PY  - 2004
TI  - Marketing
VL  - Expert
PB  - Grada
CY  - Praha
SN  - 8024705133
N1  - Terminologický slovník
ER  -

KOTLER, Philip and Gary ARMSTRONG. Marketing. In \textit{Expert}. Praha: Grada, 2004, 855 s. Expert. ISBN~80-247-0513-3.