2004

Marketing

KOTLER, Philip and Gary ARMSTRONG

Basic information

Original name

Marketing

Authors

KOTLER, Philip and Gary ARMSTRONG

Edition

Praha, Expert, 855 s. Expert, 2004

Publisher

Grada

Other information

ISBN

80-247-0513-3

Keywords (in Czech)

marketing; marketing
Changed: 2/11/2012 13:01, Ing. Jiří Vlk