| KOTLER, Philip and Gary ARMSTRONG. Marketing. In Expert. Praha: Grada, 2004, 855 s. Expert. ISBN 80-247-0513-3. |
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| Basic information | |
|---|---|
| Original name | Marketing |
| Authors | KOTLER, Philip and Gary ARMSTRONG. |
| Edition | Praha, Expert, 855 s. Expert, 2004. |
| Publisher | Grada |
| Other information | |
|---|---|
| ISBN | 80-247-0513-3 |
| Keywords (in Czech) | marketing; marketing |
| Changed by | Changed by: Ing. Jiří Vlk, učo 7673. Changed: 2/11/2012 13:01. |
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