KOTLER, P and K. L KELLER. Marketing management. Praha: Grada, 2007, 788 pp. ISBN 978-80-247-1359-5. |
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Basic information | |
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Original name | Marketing management |
Authors | KOTLER, P and K. L KELLER. |
Edition | Praha, 788 pp. 2007. |
Publisher | Grada |
Other information | |
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Type of outcome | Book on a specialized topic |
Confidentiality degree | is not subject to a state or trade secret |
Organization unit | Institute of Technology and Business in České Budějovice |
ISBN | 978-80-247-1359-5 |
Changed by | Changed by: Mgr. Petra Majerová, učo 10601. Changed: 24/10/2011 11:46. |
PrintDisplayed: 17/10/2024 09:42