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Publications Přehled o publikaci

Přehled o publikaci

B 2007

Marketing management

KOTLER, P and K. L KELLER

Basic information

Original name

Marketing management

Authors

KOTLER, P and K. L KELLER

Edition

Praha, 788 pp. 2007

Publisher

Grada

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

Institute of Technology and Business in České Budějovice

ISBN

978-80-247-1359-5

Changed: 24/10/2011 11:46, Mgr. Petra Majerová

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

KOTLER, P and K. L KELLER. Marketing management. Praha: Grada, 2007, 788 pp. ISBN 978-80-247-1359-5.

@book{17025,
   author = {KOTLER, P and KELLER, K. L},
   address = {Praha},
   location = {Praha},
   isbn = {978-80-247-1359-5},
   publisher = {Grada},
   title = {Marketing management},
   year = {2007}
}

TY  - BOOK
ID  - 17025
AU  - KOTLER, P - KELLER, K. L
PY  - 2007
TI  - Marketing management
PB  - Grada
CY  - Praha
SN  - 9788024713595
ER  -

KOTLER, P and K. L KELLER. \textit{Marketing management}. Praha: Grada, 2007, 788 pp. ISBN~978-80-247-1359-5.