| KOTLER, P and K. L KELLER. Marketing management. Praha: Grada, 2007, 788 pp. ISBN 978-80-247-1359-5. |
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| Basic information | |
|---|---|
| Original name | Marketing management |
| Authors | KOTLER, P and K. L KELLER. |
| Edition | Praha, 788 pp. 2007. |
| Publisher | Grada |
| Other information | |
|---|---|
| Type of outcome | Book on a specialized topic |
| Confidentiality degree | is not subject to a state or trade secret |
| Organization unit | Institute of Technology and Business in České Budějovice |
| ISBN | 978-80-247-1359-5 |
| Changed by | Changed by: Mgr. Petra Majerová, učo 10601. Changed: 24/10/2011 11:46. |
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