| PŘIKRYLOVÁ, J. Moderní marketingová komunikace. Praha: Grada, 2010. ISBN 978-80-247-3622-8. |
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| Basic information | |
|---|---|
| Original name | Moderní marketingová komunikace. |
| Authors | PŘIKRYLOVÁ, J. |
| Edition | Praha, 2010. |
| Publisher | Grada |
| Other information | |
|---|---|
| Type of outcome | Book on a specialized topic |
| Confidentiality degree | is not subject to a state or trade secret |
| Organization unit | Institute of Technology and Business in České Budějovice |
| ISBN | 978-80-247-3622-8 |
| Changed by | Changed by: Ing. Marie Slabá, Ph.D., učo 7719. Changed: 22/10/2011 21:48. |
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