Moderní marketing

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Publications Přehled o publikaci

Přehled o publikaci

B 2007

Moderní marketing

KOTLER, P.

Basic information

Original name

Moderní marketing

Authors

KOTLER, P.

Edition

4. vyd. Praha, 1048 pp. 2007

Publisher

Grada

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Marked to be transferred to RIV

ISBN

978-80-247-1545-2

Changed: 19/10/2009 22:04, prof. Ing. Marek Vochozka, MBA, Ph.D., dr. h.c.

KOTLER, P. Moderní marketing. 4th ed. Praha: Grada, 2007, 1048 pp. ISBN 978-80-247-1545-2.

@book{1501,
   author = {Kotler, P.},
   address = {Praha},
   edition = {4},
   location = {Praha},
   isbn = {978-80-247-1545-2},
   publisher = {Grada},
   title = {Moderní marketing},
   year = {2007}
}

TY  - BOOK
ID  - 1501
AU  - Kotler, P.
PY  - 2007
TI  - Moderní marketing
PB  - Grada
CY  - Praha
SN  - 9788024715452
ER  -

KOTLER, P. \textit{Moderní marketing}. 4th ed. Praha: Grada, 2007, 1048 pp. ISBN~978-80-247-1545-2.