| PELSMACKER, Patrick de, Maggie GEUENS and Joeri van den BERGH. Marketingová komunikace. In Expert. Praha: Grada, 2003, 581 s. Expert. ISBN 80-247-0254-1. |
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| Basic information | |
|---|---|
| Original name | Marketingová komunikace |
| Authors | PELSMACKER, Patrick de, Maggie GEUENS and Joeri van den BERGH. |
| Edition | Praha, Expert, 581 s. Expert, 2003. |
| Publisher | Grada |
| Other information | |
|---|---|
| ISBN | 80-247-0254-1 |
| Keywords (in Czech) | marketingová komunikace; communication in marketing |
| Changed by | Changed by: Ing. Marie Slabá, Ph.D., učo 7719. Changed: 10/1/2011 13:34. |
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