Marketing management

@book{12661,
   author = {Kotler, Philip and Keller, Kevin Lane},
   address = {Praha},
   edition = {1. vyd.},
   location = {Praha},
   isbn = {978-80-247-1359-5},
   note = {Přeloženo z angličtiny},
   publisher = {Grada},
   title = {Marketing management},
   url = {http://toc.nkp.cz/NKC/200710/contents/nkc20071729095_1.pdf},
   year = {2007}
}

TY  - BOOK
ID  - 12661
AU  - Kotler, Philip - Keller, Kevin Lane
PY  - 2007
TI  - Marketing management
PB  - Grada
CY  - Praha
SN  - 9788024713595
N1  - Přeloženo z angličtiny
UR  - http://toc.nkp.cz/NKC/200710/contents/nkc20071729095_1.pdf
ER  - 

KOTLER, Philip and Kevin Lane KELLER. \textit{Marketing management}. 1. vyd. Praha: Grada, 2007, 788 pp. ISBN~978-80-247-1359-5.