Marketing management

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2007

Marketing management

KOTLER, Philip and Kevin Lane KELLER

Basic information

Original name

Marketing management

Authors

KOTLER, Philip and Kevin Lane KELLER

Edition

1. vyd. Praha, 788 pp. 2007

Publisher

Grada

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

Obsah

ISBN

978-80-247-1359-5

Keywords (in Czech)

marketingový management; marketing management

Změněno: 2/11/2010 10:20, Ing. Marie Slabá, Ph.D.

KOTLER, Philip and Kevin Lane KELLER. Marketing management. 1. vyd. Praha: Grada, 2007, 788 pp. ISBN 978-80-247-1359-5.

@book{12661,
   author = {Kotler, Philip and Keller, Kevin Lane},
   address = {Praha},
   edition = {1. vyd.},
   location = {Praha},
   isbn = {978-80-247-1359-5},
   note = {Přeloženo z angličtiny},
   publisher = {Grada},
   title = {Marketing management},
   url = {http://toc.nkp.cz/NKC/200710/contents/nkc20071729095_1.pdf},
   year = {2007}
}

TY  - BOOK
ID  - 12661
AU  - Kotler, Philip - Keller, Kevin Lane
PY  - 2007
TI  - Marketing management
PB  - Grada
CY  - Praha
SN  - 9788024713595
N1  - Přeloženo z angličtiny
UR  - http://toc.nkp.cz/NKC/200710/contents/nkc20071729095_1.pdf
ER  -

KOTLER, Philip and Kevin Lane KELLER. \textit{Marketing management}. 1. vyd. Praha: Grada, 2007, 788 pp. ISBN~978-80-247-1359-5.