Marketing management

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Publications Přehled o publikaci

Přehled o publikaci

B 2007

Marketing management

KOTLER, Philip and Kevin Lane KELLER

Basic information

Original name

Marketing management

Authors

KOTLER, Philip and Kevin Lane KELLER

Edition

1. vyd. Praha, 788 pp. 2007

Publisher

Grada

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

References:

Obsah

Marked to be transferred to RIV

ISBN

978-80-247-1359-5

Keywords (in Czech)

marketingový management; marketing management

Changed: 2/11/2010 10:20, Ing. Marie Slabá, Ph.D.

KOTLER, Philip and Kevin Lane KELLER. Marketing management. 1. vyd. Praha: Grada, 2007, 788 pp. ISBN 978-80-247-1359-5.

@book{12661,
   author = {Kotler, Philip and Keller, Kevin Lane},
   address = {Praha},
   edition = {1. vyd.},
   location = {Praha},
   isbn = {978-80-247-1359-5},
   note = {Přeloženo z angličtiny},
   publisher = {Grada},
   title = {Marketing management},
   url = {http://toc.nkp.cz/NKC/200710/contents/nkc20071729095_1.pdf},
   year = {2007}
}

TY  - BOOK
ID  - 12661
AU  - Kotler, Philip - Keller, Kevin Lane
PY  - 2007
TI  - Marketing management
PB  - Grada
CY  - Praha
SN  - 9788024713595
N1  - Přeloženo z angličtiny
UR  - http://toc.nkp.cz/NKC/200710/contents/nkc20071729095_1.pdf
ER  -

KOTLER, Philip and Kevin Lane KELLER. \textit{Marketing management}. 1. vyd. Praha: Grada, 2007, 788 pp. ISBN~978-80-247-1359-5.