OBP_2 Business Venture II

Institute of Technology and Business in České Budějovice
winter 2017
Extent and Intensity
2/2/0. 7 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Roman Švec, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Zuzana Rowland, MBA, PhD.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Prerequisites
OBOR(CAP)
The prerequisite is a knowledge of the subject Business Studies I
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 10 fields of study the course is directly associated with, display
Course objectives supported by learning outcomes
Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
Syllabus
  • 1. Marketing in trade and services.
  • 2. The current role of brands in the retail sector.
  • 3. Influence of Informatics on business management.
  • 4. Organization of business units. and strategic management of business firms.
  • 5. Risk management in trade business.
  • 6. International Trade.
  • 7. Foreign trade policy.
  • 8. Economic integration, EU - internal and external trade.
  • 9. External trade relations of the Czech Republic.
  • 10. Basic operations and trading techniques on the foreign markets.
  • 11. Logistics in international and domestic trade.
  • 12. Contract in international trade
  • 13. The specifics of international marketing.
Literature
    required literature
  • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
  • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
    recommended literature
  • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
  • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
  • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
  • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
  • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
  • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
  • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
  • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
Forms of Teaching
Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)
Teaching Methods
Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Work on the team project and its presentation2222
Preparation for Lectures13 
Preparation for Seminars, Exercises, Tutorial745
Preparation for the Final Test2222
The research in the area of business venture7878
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion1415
Total:182182
Assessment Methods and Assesment Rate
Exam – written 70 %
Presentation 10 %
Project – group 20 %
Exam conditions
Grading of the course:

  • Team project: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is taught: every week.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017.
    • Enrolment Statistics (recent)
    • Permalink: https://is.vstecb.cz/course/vste/winter2017/OBP_2