AED_5 English for Economists second V

Institute of Technology and Business in České Budějovice
Winter 2010
Extent and Intensity
0/2. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Ivana Jílková (seminar tutor)
Guaranteed by
Mgr. Ivana Jílková
Centre of language services – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
AED_5/01: Thu 10:10–11:40 B2, I. Jílková
AED_5/02: Wed 15:10–16:40 B5, I. Jílková
Prerequisites (in Czech)
AED_4 English for Economists Second IV
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives supported by learning outcomes
The target of the course is to convey the basic skills necessary for normal communication in the studied language. The course consists of 5 modules, which head towards the fixed output of level A2 in the Common European Framework of Reference. These modules lead to the continuous enrichment of the professional training component corresponding to the level in the range of set topics (Commerce U7 - U9) Module 5 The course is apprehended as an introduction and a gradual development of communication skills. The course is enhanced by professional training component corresponding to that level in the range of set topics. The student is prepared to gradually achieve the level of A2 by the Common European Framework of Reference for Languages
Syllabus
  • 1. Exhibitions and trade fairs 2. Role of the government in market economy 3. Potential employer - possibilities and forms of his survey 4. Verification of gained information 5. Freebies - the necessity or virtue of the exhibitor? 6. Promotion and advertising, media 7. Social and economic policy of the government 8. Advertising techniques - Who's who in promotion? 9. On-line auction, the product methodology description 10. Fashion trends in the global business world 11. The presentation of the company - what to wear? 12. Requests, demands and invitations to business opportunities, banquets, receptions ... 13. Types of economic systems
Literature
    required literature
  • HOBBS, M., KEDDLE, M. S. Commerce I. Oxford : Oxford University press, 2006. 135 s. ISBN 019-456982-9.
    recommended literature
  • RYNDOVÁ, J., TOUFAROVÁ, O.,MALÁ, E. E-learning : Study Support English Language First I. České Budějovice : VŠTE v Českých Budějovicích,2010. 27 s. ISBN 978-80-87278-42-0.
  • RYNDOVÁ, J., TOUFAROVÁ, O.,MALÁ, E. E-learning : Study Support English Language First II. České Budějovice : VŠTE v Českých Budějovicích,2010. 23s. ISBN 978-80-87278-43-7.
  • MURPHY,R.,Essential Grammar in Use.Cambridge:Cambridge University Press,2007.379s.ISBN 978-0-521-53289-1.
  • MURPHY, R. Essential Grammar in Use. Cambridge : Cambridge University Press, 2007. 319 s. ISBN 978-0-521-67543-7.
  • KOLEKTIV AUTORŮ Anglicko-český, česko-anglický Velký slovník. Brno : Lingea, s.r.o., 2007. 1566 s. ISBN 978-80-87062-01-2.
  • BÜRGER, J. a kol. VELKÝ EKONOMICKÝ SLOVNÍK. Plzeň : FRAUS, 2007. 1312 s. ISBN 978-80-7238-639-0.
Forms of Teaching
Seminar
Consultation
Teaching Methods
Frontal Teaching
Group Teaching - Cooperation
Group Teaching - Collaboration
Teaching Supported by Multimedia Technologies
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for the Mid-term Test7 
Preparation for Seminars, Exercises, Tutorial9 
Preparation for the Final Test7 
Příprava na ústní projev (in Czech)3 
Attendance on Seminars/Exercises/Tutorial/Excursion26 
Total:520
Assessment Methods and Assesment Rate
Test – mid-term 40 %
Test – final 40 %
Presentation 20 %
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is taught each semester.
The course is also listed under the following terms Winter 2009, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015.
  • Enrolment Statistics (Winter 2010, recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2010/AED_5