Theses on a related topic (having the same keywords):

dlouhodoba zakaznicka hodnota, newsletter, personalization, retence zakazniku, customer retention, e-mail marketing, personalizace, customer lifetime value

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Štědrý, Matyáš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Vliv direct marketingu na loajalitu zákazníků dm drogerie | Theses on a related topic Display description

2.
Skopalová, Andrea
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Motivační a věrnostní programy jako nástroj budování loajality zákazníků | Theses on a related topic