Theses on a related topic (having the same keywords):

gamifikace, generace x, y a z, consumer behaviour, generacni rozdily, gamification, customer engagement, marketingova komunikace, spotrebitelske chovani, vztah ke znacce, marketing communication, brand relationship, zakaznicke zapojeni, generational differences, generations x, y and z

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Rozporka, Vojtěch
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Business analyst / Business analyst
Bachelor's thesis defence: Online marketingová komunikace výrobců grafických karet a grafických čipů | Theses on a related topic Display description

2.
Langmüller, Aleš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Efektivita vybraných nástrojů marketingové komunikace ve vybraném odvětví | Theses on a related topic

3.
Priadkina, Kateryna
Faculty: Institute of Technology and Business in České Budějovice
Year: 2026, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Vliv moderních technologií a trendů v marketingu na preference spotřebitelů v segmentu alkoholických nápojů | Theses on a related topic

4.
Vanýsek, Vladislav
Faculty: Institute of Technology and Business in České Budějovice
Year: 2026, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Marketingové strategie pro propagaci elektromobilů a jejich efektivita na spotřebitelské chování | Theses on a related topic

5.
Bendová, Romana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Civil Engineering / Building Management (combination/specialization: Management)
Bachelor's thesis defence: Marketingové procesy ve stavebnictví aplikované ve vybrané firmě | Theses on a related topic

6.
Bromová, Tereza
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace ve službách | Theses on a related topic
Bachelor's thesis defence: Marketingová komunikace ve službách | Theses on a related topic

7.
Coufal, Filip
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Aplikace nových forem marketingu | Theses on a related topic

8.
Cvrkalová, Olga
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Využití nových trendů marketingové komunikace ve vybraném podniku | Theses on a related topic

9.
Česáková, Jana maiden name: Völflová
Faculty: Institute of Technology and Business in České Budějovice
Year: 2026, studies under way
Programme/field: Human Resource Management / Human Resource Management
Bachelor's thesis defence: Faktory ovlivňující motivaci pracujících studentů v kombinovaném studiu | Theses on a related topic

10.
Dóková, Zuzana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Využití podpory prodeje k udržení pozice zvolené firmy na trhu | Theses on a related topic

11.
Dolénková, Denisa
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Instagram jako médium pro propagaci prostřednictvím influencer marketingu | Theses on a related topic

12.
Dražková, Lucie
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Využití nových trendů marketingové komunikace ve vybraném podniku | Theses on a related topic

13.
Dvořáková, Zuzana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Formy marketingové komunikace jazkových škol v ČR se zacílením na širokou veřejnost. | Theses on a related topic

14.
Ernekerová, Zdeňka maiden name: Jodlová
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Zhodnocení webových stránek firmy z hlediska naplnění komunikačního záměru | Theses on a related topic

15.
Fejfárková, Eva
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Sociální sítě v marketingové komunikaci významných výrobních firem | Theses on a related topic

16.
Filípek, Tomáš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketingová komunikace vybraného podnikatelského subjektu | Theses on a related topic

17.
Formanová, Kateřina
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchod)
Bachelor's thesis defence: Marketingová komunikace vybrané maloobchodní jednotky | Theses on a related topic

18.
Garbaczová, Nicola
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza marketingové komunikace vybraného subjektu | Theses on a related topic

19.
Hájková, Kristýna
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketingová komunikace ve vybrané společnosti | Theses on a related topic

20.
Hanzlíková, Simona
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza marketingové komunikace vybraného subjektu | Theses on a related topic

21.
Hauerová, Kamila
Faculty: Institute of Technology and Business in České Budějovice
Year: 2026, studies under way
Programme/field: Human Resource Management / Human Resource Management
Bachelor's thesis defence: Vnímání a preference zaměstnaneckých benefitů v sektoru zemědělství | Theses on a related topic

22.
Havrlantová, Simona maiden name: Havrlantová
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Vypracování komunikační strategie ve vybrané firmě | Theses on a related topic

23.
Hlaváčik, Sam
Faculty: Institute of Technology and Business in České Budějovice
Year: 2026, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Vizuální srozumitelnost reklamního sdělení a její vliv na efektivitu komunikace ve vybraném tržním segmentu | Theses on a related topic

24.
Homolková, Petra
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza marketingového mixu vybraného subjektu | Theses on a related topic

25.
Hones, Tomáš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Sociální sítě v marketingové komunikaci významných výrobních firem | Theses on a related topic

26.
Hoštáková, Tereza
Faculty: Institute of Technology and Business in České Budějovice
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketingová komunikace ve vybraném podnikatelském subjektu | Theses on a related topic

27.
Jandová, Radka
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Způsoby komunikace se zákazníkem jako strategie PR ve vybrané firmě | Theses on a related topic

28.
Janurová, Daniela
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza marketingové komunikace vybraného subjektu | Theses on a related topic

29.
Jasiak, Martin
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Návrh účinné marketingové komunikace podniku v oblasti služeb | Theses on a related topic

30.
Joza, Filip
Faculty: Institute of Technology and Business in České Budějovice
Year: 2026, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Spotřebitelské vnímání umělé inteligence v marketingové komunikaci značek | Theses on a related topic

31.
Kaskounová, Kateřina
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Využití nových trendů marketingové komunikace ve vybraném podniku | Theses on a related topic

32.
Kelemenová, Simona
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Human Resource Management / Human Resource Management
Bachelor's thesis defence: Online marketingová komunikace e-shopů se sportovním vybavením v České republice | Theses on a related topic

33.
Keplingerová, Barbara
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Proces získávání pracovníků u Policie ČR | Theses on a related topic

34.
Knížková, Lucie
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Využití nových trendů marketingové komunikace ve vybraném podniku | Theses on a related topic

35.
Kobernová, Lenka
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza marketingového mixu ve vybraném podniku | Theses on a related topic

36.
Kocábová, Natálie
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Human Resource Management / Human Resource Management
Bachelor's thesis defence: Pracovní stres a syndrom vyhoření zaměstnanců ve veřejné správě | Theses on a related topic

37.
Kočvárková, Zuzana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Komunikace se zákazníkem ve vybraném podniku | Theses on a related topic

38.
Kondler, Lukáš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Vliv přístupu obchodních řetězců ke společenské odpovědnosti firem na nákupní chování zákazníků | Theses on a related topic

39.
Kreuzová, Jana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Vliv jazyků na marketingovou komunikaci ve vybrané firmě | Theses on a related topic

40.
Kronusová, Denisa
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchod)
Bachelor's thesis defence: Marketingová komunikace vybrané maloobchodní jednotky | Theses on a related topic

41.
Kříž, Žanet
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace vybraného subjektu | Theses on a related topic

42.
Kubátová, Nikola
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza stávající marketingové komunikace vybraného podniku | Theses on a related topic

43.
Kubešová, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketingová komunikace vybraného podnikatelského subjektu | Theses on a related topic

44.
Kunešová, Hana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2026, studies under way
Programme/field: Business Economy / Business Economy - Product and value management
Master's thesis defence: Využití sociálních sítí v marketingové komunikaci kosmetických firem | Theses on a related topic

45.
Linhart, Dominik
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace v retailu | Theses on a related topic

46.
Marhounová, Simona maiden name: Klimešová
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Motivační preference u pracovníků ve vybraném oboru | Theses on a related topic

47.
Marková, Klára
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza marketingové komunikace města České Budějovice | Theses on a related topic

48.
Maříková, Lucie
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza reklamy spotřebního družstva Jednota | Theses on a related topic

49.
Máška, Jiří
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace internetových obchodů | Theses on a related topic

50.
Mejta, Erik
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace pivovarů | Theses on a related topic