Theses on a related topic (having the same keywords):

marketingovy mix, sales promotion, podpora prodeje, osobni prodej, reklama, marketing mix, promotion, marketingova komunikace, personal selling, marketing, marketing communication

Keywords ordered alphabetically | Keywords ordered by occurrence rate

401.
Pánková, Pavla
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza marketingového mixu ve vybraném subjektu | Theses on a related topic Display description

402.
Peštová, Justina
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace tuzemských e-shopů na sociálních sítích | Theses on a related topic

403.
Pierová, Martina
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Zakladatelský projekt Salon MAGNIFICO - kosmetika, kadeřnictví, manikúra | Theses on a related topic

404.
Píšová, Žaneta
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Věrnostní programy u maloobchodních řetězců | Theses on a related topic
Bachelor's thesis defence: Věrnostní programy u maloobchodních řetězců | Theses on a related topic

405.
Pochylá, Tereza
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Využívání sociálních sítí u generace Z | Theses on a related topic

406.
Pojsl, Jiří
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Business analyst / Business analyst
Bachelor's thesis defence: Ekosystém digitálních produktů v e-commerce: Marketingové trendy a jejich vliv na růst | Theses on a related topic

407.
Polívková, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace ve službách | Theses on a related topic
Bachelor's thesis defence: Marketingová komunikace ve službách | Theses on a related topic

408.
Prasad, Ila
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Administration / Business Administration
Master's thesis defence: The use of gender-sensitive and non-sensitive concepts in marketing communication | Theses on a related topic

409.
Procházka, Jan
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace reprezentací při Mistrovství světa mužů ve florbale 2024 | Theses on a related topic

410.
Přibylová, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchod)
Bachelor's thesis defence: Marketingová komunikace ve službách | Theses on a related topic

411.
Příhoda, Josef maiden name: Příhoda
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Reklama a propagace kavárny Cafe Camaro | Theses on a related topic

412.
Pudíková, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Návrh vhodného komunikačního mixu pro vybraný podnik | Theses on a related topic

413.
Rodová, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Sociální sítě v marketingové komunikaci významných výrobních firem | Theses on a related topic

414.
Rogal, Vyacheslav
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Marketingové prostředí podniků z odvětví automotive | Theses on a related topic

415.
Rustamová, Suzan
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Zakladatelský projekt | Theses on a related topic

416.
Rýpar, Zbyněk
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Komparace marketingových aktivit vybraných hokejových klubů | Theses on a related topic

417.
Rýparová, Zuzana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Management dopravy a přepravy)
Bachelor's thesis defence: Metoda SWOT jako rozhodovací nástroj řízení podniku | Theses on a related topic

418.
Říha, Patrik
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Zakladatelský projekt | Theses on a related topic

419.
Sedláčková, Denisa
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies terminated for failure to fulfill study requirements
Programme/field: Human Resource Management / Human Resource Management, Human Resource Management
Bachelor's thesis defence: Psychická zátěž a pracovní spokojenost zaměstnanců působících v oblasti marketingu | Theses on a related topic

420.
Semrádová, Martina
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Finance a účetnictví)
Bachelor's thesis defence: Marketingová analýza společnosti Pivovar Ferdinand s.r.o. | Theses on a related topic

421.
Skočný, David
Faculty: Institute of Technology and Business in České Budějovice
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Zakladatelský projekt | Theses on a related topic

422.
Smrčková, Miroslava
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Využití propagačních prostředků pro efektivní rozvoj firmy Maňásek, s.r.o. | Theses on a related topic

423.
Sobotovič, Zoltán
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Management dopravy a přepravy)
Bachelor's thesis defence: Marketingový plán podniku | Theses on a related topic

424.
Sokolová, Miroslava
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Zakladatelský projekt výrobního podniku | Theses on a related topic

425.
Stehlík, Michal
Faculty: Institute of Technology and Business in České Budějovice
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Spokojenost zákazníků ve vybraném podnikatelském subjektu | Theses on a related topic

426.
Sýkora, Zbyněk
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza věrnostních systémů pro zákazníky společnosti E.ON | Theses on a related topic

427.
Šafková, Michaela
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Zakladatelský projekt nové pobočky prodejny Manufaktura | Theses on a related topic

428.
Šimák, Jan
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza reklamní strategie dětské značky Jupík | Theses on a related topic

429.
Šiveňová, Nela
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace v retailu | Theses on a related topic

430.
Šoltová, Lenka
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchod)
Bachelor's thesis defence: Mystery shopping ve vybraných maloobchodních jednotkách | Theses on a related topic

431.
Štědrý, Matyáš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Vliv direct marketingu na loajalitu zákazníků dm drogerie | Theses on a related topic

432.
Šulková, Monika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies under way
Programme/field: Business Economy / Business Administration
Master's thesis defence: Návrh komunikační strategie pro vybraný podnik | Theses on a related topic

433.
Švecová, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Návrh účinné marketingové komunikace podniku v oblasti služeb | Theses on a related topic

434.
Toman, Michal
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketingový plán podniku | Theses on a related topic

435.
Tošnerová, Edita
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic

436.
Tošnerová, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic

437.
Vacková, Ariana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza marketingového mixu ve vybraném subjektu | Theses on a related topic

438.
Vagalová, Nikola
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Finanční řízení a pojišťovnictví a bankovnictví)
Bachelor's thesis defence: Analýza marketingového mixu ve vybraném podniku | Theses on a related topic

439.
Vaňková, Kateřina
Faculty: Institute of Technology and Business in České Budějovice
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Cestovní ruch)
Bachelor's thesis defence: Spokojenost zákazníků ve vybraném podnikatelském subjektu | Theses on a related topic

440.
Vašková, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Marketingový rámec nového produktu "eko energie" | Theses on a related topic

441.
Venkrbec, Tomáš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Návrh marketingového mixu pro vybraný podnikatelský subjekt | Theses on a related topic

442.
Veselá, Denisa
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Význam věrnostních programů v CRM obchodních společností | Theses on a related topic

443.
Viktorová, Petra
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Marketingový výzkum v určité vybrané firmě | Theses on a related topic

444.
Vochozka, Jaroslav
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Technology and Management Transports / Technology and Management Transports
Bachelor's thesis defence: Racionalizace procesů marketingové strategie vybraného podniku | Theses on a related topic

445.
Vojč, Petr
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Reklama jako nástroj zvýšení prodeje ve zvoleném podniku | Theses on a related topic

446.
Vojtek, Filip
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Etické a environmentální aspekty v rozhodování zákazníků | Theses on a related topic

447.
Vymětalová, Anna
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Návrh marketingového mixu ve vybraném dopravním podniku | Theses on a related topic

448.
Wohlgemuth, Lukáš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Online marketingová komunikace českých fotbalových klubů | Theses on a related topic

449.
Zábavníková, Gabriela
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Účetnictví)
Bachelor's thesis defence: Využití influencerů pro komunikaci firem při prodeji dekorativní kosmetiky | Theses on a related topic

450.
Zelenková, Dana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Regionální značky jako nástroj komunikace obchodu | Theses on a related topic