Theses on a related topic (having the same keywords):

marketingovy mix, event marketing, communication mix, osobni prodej, podpora prodeje, sales promotion, komunikacni mix, reklama, marketing mix, marketingova komunikace, marketing, direct marketing, advertising, personal selling, marketing communication, public relations

Keywords ordered alphabetically | Keywords ordered by occurrence rate

401.
Kučerová, Barbora
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Civil Engineering / Building Management
Bachelor's thesis defence: Využití strategie dvou značek pro výrobce porobetonových výrobků | Theses on a related topic Display description

402.
Kučerová, Eva maiden name: Kučerová
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza a návrh webových stránek dané firmy z hlediska marketingového mixu | Theses on a related topic

403.
Kupčiková, Eva
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza podnikání malých a středních firem na konkrétním příkladu | Theses on a related topic

404.
Lechnerová, Anna maiden name: Bachratá
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingový mix společností zabývajících se výrobou nápojů | Theses on a related topic

405.
Lisková, Adéla
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Human Resource Management / Human Resource Management
Bachelor's thesis defence: Obchodní modely pivovarů | Theses on a related topic

406.
Ludvíková, Hana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Aplikace marketingového mixu při prodeji spotřebního zboží u zvolené firmy | Theses on a related topic

407.
Malíková, Pavlína
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Využití umělé inteligence v marketingu ve společnosti Brilo Team s.r.o. | Theses on a related topic

408.
Marcínová, Karla maiden name: Machýčková
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Marketingový mix v podniku s prodejem spotřebního zboží | Theses on a related topic

409.
Marešová, Michaela
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Human Resource Management / Human Resource Management
Bachelor's thesis defence: Psychická zátěž a pracovní spokojenost manažerů | Theses on a related topic

410.
Marková, Ivana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Privátní značka jako nástroj komunikace obchodu | Theses on a related topic

411.
Marková, Lucie
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Marketingová komunikace pro budování identity a reputace ve výrobních podnicích | Theses on a related topic

412.
Marková, Zlata
Faculty: Institute of Technology and Business in České Budějovice
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza public relations Schwan Cosmetics CR, s.r.o. | Theses on a related topic

413.
Martínková, Leona
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Využívání sociálních sítí u generace Z | Theses on a related topic

414.
Maryška, Lukáš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Civil Engineering / Building Management (combination/specialization: Management)
Bachelor's thesis defence: Marketingové procesy ve stavebnictví aplikované ve vybrané firmě | Theses on a related topic

415.
Matějčková, Simona maiden name: Krbečková
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza spokojenosti zákazníků s vybraným podnikem služeb | Theses on a related topic

416.
Matouš, Lukáš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Finanční řízení a pojišťovnictví a bankovnictví)
Bachelor's thesis defence: Zakladatelský projekt restaurace a relaxcentra | Theses on a related topic

417.
Mlsová, Kateřina
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: E-marketingová komunikace v odvětví potravinářského průmyslu | Theses on a related topic

418.
Nácovská, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketingový plán podniku | Theses on a related topic

419.
Nachlingerová, Hana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Generace Z a její postoje k elektromobilitě | Theses on a related topic

420.
Navrátilová, Květoslava
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza marketingového mixu vybraného podniku | Theses on a related topic

421.
Němcová, Tereza maiden name: Čoudková
Faculty: Institute of Technology and Business in České Budějovice
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchod)
Bachelor's thesis defence: Uvedení nového produktu na trh | Theses on a related topic

422.
Ondryášová, Olga maiden name: Dryjová
Faculty: Institute of Technology and Business in České Budějovice
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchod)
Bachelor's thesis defence: Rozvoj CRM ve vybraném podniku. | Theses on a related topic

423.
Pátková, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Způsoby komunikace se zákazníkem jako marketingová strategie ve vybrané firmě. | Theses on a related topic

424.
Peštová, Justina
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace tuzemských e-shopů na sociálních sítích | Theses on a related topic

425.
Pierová, Martina
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Zakladatelský projekt Salon MAGNIFICO - kosmetika, kadeřnictví, manikúra | Theses on a related topic

426.
Píšová, Žaneta
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Věrnostní programy u maloobchodních řetězců | Theses on a related topic
Bachelor's thesis defence: Věrnostní programy u maloobchodních řetězců | Theses on a related topic

427.
Pojsl, Jiří
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Business analyst / Business analyst
Bachelor's thesis defence: Ekosystém digitálních produktů v e-commerce: Marketingové trendy a jejich vliv na růst | Theses on a related topic

428.
Polívková, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace ve službách | Theses on a related topic
Bachelor's thesis defence: Marketingová komunikace ve službách | Theses on a related topic

429.
Procházka, Jan
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace reprezentací při Mistrovství světa mužů ve florbale 2024 | Theses on a related topic

430.
Přibylová, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchod)
Bachelor's thesis defence: Marketingová komunikace ve službách | Theses on a related topic

431.
Příhoda, Josef maiden name: Příhoda
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Reklama a propagace kavárny Cafe Camaro | Theses on a related topic

432.
Rodová, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Sociální sítě v marketingové komunikaci významných výrobních firem | Theses on a related topic

433.
Rogal, Vyacheslav
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Marketingové prostředí podniků z odvětví automotive | Theses on a related topic

434.
Rustamová, Suzan
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Zakladatelský projekt | Theses on a related topic

435.
Rýpar, Zbyněk
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Komparace marketingových aktivit vybraných hokejových klubů | Theses on a related topic

436.
Rýparová, Zuzana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Management dopravy a přepravy)
Bachelor's thesis defence: Metoda SWOT jako rozhodovací nástroj řízení podniku | Theses on a related topic

437.
Říha, Patrik
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Zakladatelský projekt | Theses on a related topic

438.
Sedláčková, Denisa
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies terminated for failure to fulfill study requirements
Programme/field: Human Resource Management / Human Resource Management, Human Resource Management
Bachelor's thesis defence: Psychická zátěž a pracovní spokojenost zaměstnanců působících v oblasti marketingu | Theses on a related topic

439.
Semrádová, Martina
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Finance a účetnictví)
Bachelor's thesis defence: Marketingová analýza společnosti Pivovar Ferdinand s.r.o. | Theses on a related topic

440.
Skočný, David
Faculty: Institute of Technology and Business in České Budějovice
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Zakladatelský projekt | Theses on a related topic

441.
Smolíková, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Způsoby komunikace se zákazníkem jako strategie PR ve vybrané firmě | Theses on a related topic

442.
Sobotovič, Zoltán
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Management dopravy a přepravy)
Bachelor's thesis defence: Marketingový plán podniku | Theses on a related topic

443.
Sokolová, Miroslava
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Zakladatelský projekt výrobního podniku | Theses on a related topic

444.
Stehlík, Michal
Faculty: Institute of Technology and Business in České Budějovice
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Spokojenost zákazníků ve vybraném podnikatelském subjektu | Theses on a related topic

445.
Sýkora, Zbyněk
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza věrnostních systémů pro zákazníky společnosti E.ON | Theses on a related topic

446.
Šilhavá, Tereza
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Komunikační audit ve vybrané firmě | Theses on a related topic

447.
Šiveňová, Nela
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace v retailu | Theses on a related topic

448.
Šoltová, Lenka
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchod)
Bachelor's thesis defence: Mystery shopping ve vybraných maloobchodních jednotkách | Theses on a related topic

449.
Štědrý, Matyáš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Vliv direct marketingu na loajalitu zákazníků dm drogerie | Theses on a related topic

450.
Šulková, Monika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies under way
Programme/field: Business Economy / Business Administration
Master's thesis defence: Návrh komunikační strategie pro vybraný podnik | Theses on a related topic