Theses on a related topic (having the same keywords):
maloobchod, rizeni vztahu, crm system, zakaznici, customers, marketingova komunikace retail, relationship management, marketing communicationKeywords ordered alphabetically | Keywords ordered by occurrence rate
151.
Šoltová, Lenka
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Sociální sítě v marketingové komunikaci významných výrobních firem | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Sociální sítě v marketingové komunikaci významných výrobních firem | Theses on a related topic
152.
Špán, Jiří
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace tuzemských knižních e-shopů | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace tuzemských knižních e-shopů | Theses on a related topic
153.
Špiková, Olga
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurenční pozice Potravin Jelen | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurenční pozice Potravin Jelen | Theses on a related topic
154.
Šplíchalová, Markéta maiden name: Šplíchalová
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic
155.
Štanglová, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Marketingová situační analýza zvolené maloobchodní jednotky | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Marketingová situační analýza zvolené maloobchodní jednotky | Theses on a related topic
156.
Štědrý, Matyáš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Vliv direct marketingu na loajalitu zákazníků dm drogerie | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Vliv direct marketingu na loajalitu zákazníků dm drogerie | Theses on a related topic
157.
Štěpánková, Andrea
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic
158.
Študent, Jiří
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketingová komunikace vybraného ekologického produktu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketingová komunikace vybraného ekologického produktu | Theses on a related topic
159.
Švarcová, Hana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingový mix městyse Besednice | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingový mix městyse Besednice | Theses on a related topic
160.
Telenko, Anastasiia
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace internetových obchodů | Theses on a related topic
Bachelor's thesis defence: Marketingová komunikace internetových obchodů | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace internetových obchodů | Theses on a related topic
Bachelor's thesis defence: Marketingová komunikace internetových obchodů | Theses on a related topic
161.
Tošnerová, Edita
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic
162.
Tošnerová, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic
163.
Troupová, Kristýna
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Online marketingová komunikace poskytovatelů masážních, rekondičních a regeneračních služeb v České republice | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Online marketingová komunikace poskytovatelů masážních, rekondičních a regeneračních služeb v České republice | Theses on a related topic
164.
Tůmová, Markéta
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Návrh komunikační strategie pro překladatelskou společnost sídlící v Českých Budějovicích s celostátní působností. | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Návrh komunikační strategie pro překladatelskou společnost sídlící v Českých Budějovicích s celostátní působností. | Theses on a related topic
165.
Tůmová, Tereza
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Marketingová situační analýza zvolené maloobchodní jednotky | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Marketingová situační analýza zvolené maloobchodní jednotky | Theses on a related topic
166.
Turková, Marie
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace internetových obchodů | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace internetových obchodů | Theses on a related topic
167.
Tyšerová, Radka
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Využití sociálních sítí pro marketingovou komunikaci | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Využití sociálních sítí pro marketingovou komunikaci | Theses on a related topic
168.
Vašíček, Michal
Faculty: Institute of Technology and Business in České Budějovice
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchod)
Bachelor's thesis defence: Marketingová komunikace v maloobchodní jednotce New Yorker, s. r. o. | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchod)
Bachelor's thesis defence: Marketingová komunikace v maloobchodní jednotce New Yorker, s. r. o. | Theses on a related topic
169.
Večerková, Zdeňka maiden name: Bauerová
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Analýza venkovského maloobchodu v Jihočeském kraji | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Analýza venkovského maloobchodu v Jihočeském kraji | Theses on a related topic
170.
Velíšková, Lenka
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic
171.
Vernarcová, Klára maiden name: Chmelařová
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Využití sociálních médií v marketingové komunikaci vybraného e-shopu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Využití sociálních médií v marketingové komunikaci vybraného e-shopu | Theses on a related topic
172.
Veselý, Jaroslav
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketingová komunikace webových stránek vybraného města | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketingová komunikace webových stránek vybraného města | Theses on a related topic
173.
Veverka, Daniel
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace internetových obchodů | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace internetových obchodů | Theses on a related topic
174.
Vilímková, Adéla
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Inovace marketingového komunikačního mixu vybraných podniků z odvětví maloobchodního prodeje kancelářských a školních potřeb v digitálním prostředí | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Inovace marketingového komunikačního mixu vybraných podniků z odvětví maloobchodního prodeje kancelářských a školních potřeb v digitálním prostředí | Theses on a related topic
175.
Vittek, David
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza marketingového mixu ve vybraném podniku | Theses on a related topic
Bachelor's thesis defence: Analýza marketingového mixu ve vybraném podniku | Theses on a related topic
Bachelor's thesis defence: Analýza marketingového mixu ve vybraném podniku | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza marketingového mixu ve vybraném podniku | Theses on a related topic
Bachelor's thesis defence: Analýza marketingového mixu ve vybraném podniku | Theses on a related topic
Bachelor's thesis defence: Analýza marketingového mixu ve vybraném podniku | Theses on a related topic
176.
Vlach, Martin
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic
177.
Vlček, Jan
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Logistika a management)
Bachelor's thesis defence: Optimalizace logistických procesů ve firmě XXX | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Logistika a management)
Bachelor's thesis defence: Optimalizace logistických procesů ve firmě XXX | Theses on a related topic
178.
Vobořilová, Nicola
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic
179.
Vydrová, Denisa
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Řízení vztahů se zákazníky ve vybraném podnikatelském subjektu v oblasti maloobchodu s drogistickým zbožím | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Řízení vztahů se zákazníky ve vybraném podnikatelském subjektu v oblasti maloobchodu s drogistickým zbožím | Theses on a related topic
180.
Vyšínová, Kristína maiden name: Korená
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Účinnost sociálních médií v budování pozitivní identity regionálních producentů | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Účinnost sociálních médií v budování pozitivní identity regionálních producentů | Theses on a related topic
181.
Zahálková, Nikola
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Analýza spotřebitelských recenzí e-shopů se zdravou výživou | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Analýza spotřebitelských recenzí e-shopů se zdravou výživou | Theses on a related topic
182.
Zasadilová, Blanka
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Využití nových trendů marketingové komunikace Hitrádia Faktor | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Využití nových trendů marketingové komunikace Hitrádia Faktor | Theses on a related topic
183.
Závodná, Martina
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Propagace nových výrobků firmy KANAFAS CZ, s.r.o. a jejich zavádění na trh | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Propagace nových výrobků firmy KANAFAS CZ, s.r.o. a jejich zavádění na trh | Theses on a related topic
184.
Zeman, Martin
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketing neziskových organizací | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketing neziskových organizací | Theses on a related topic
185.
Zíková, Tereza maiden name: Hrubá
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Nákupní chování spotřebitelů generace Y v odvětví maloobchodu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Nákupní chování spotřebitelů generace Y v odvětví maloobchodu | Theses on a related topic
186.
Žáček, Petr
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic
187.
Žaloudková, Lucie
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Způsoby komunikace se zákazníkem jako marketingová strategie ve vybrané firmě. | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Způsoby komunikace se zákazníkem jako marketingová strategie ve vybrané firmě. | Theses on a related topic
188.
Ženíšková, Sára
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Sportovní marketing se specifikací na taneční segment | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Sportovní marketing se specifikací na taneční segment | Theses on a related topic