Theses on a related topic (having the same keywords):

marketingovy mix, event marketing, communication mix, osobni prodej, podpora prodeje, sales promotion, komunikacni mix, reklama, produkt, marketing mix, distribution, distribuce, marketing, direct marketing, advertising, personal selling, cena, price, public relations, product

Keywords ordered alphabetically | Keywords ordered by occurrence rate

351.
Polan, Václav
Faculty: Institute of Technology and Business in České Budějovice
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Řízení lidských zdrojů)
Bachelor's thesis defence: Personální marketing a jeho implementace v podnikové praxi | Theses on a related topic Display description

352.
Port, Jiří
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Komunikace se zákazníkem v odvětví telekomunikací | Theses on a related topic

353.
Port, Jiří
Faculty: Institute of Technology and Business in České Budějovice
Year: 2025, studies under way
Programme/field: Business Economy / Business Administration
Master's thesis defence: Komparace marketingového mixu telefonních operátorů v ČR | Theses on a related topic

354.
Prokop, Vladimír
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Hospodářský výsledek zemědělského podniku v závislosti na vývoji cen mléka. | Theses on a related topic

355.
Pustějovský, Vojtěch maiden name: Pustějovský
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Civil Engineering / XBuilding Management
Bachelor's thesis defence: Marketingová strategie výrobce stavebních prvků betonových výrobků (volba komunikačního mixu) | Theses on a related topic

356.
Rusfel, Tomáš maiden name: Rusfel
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Civil Engineering / Building Management
Bachelor's thesis defence: Využití slámy při stavbě rodinných domů a návrh domu | Theses on a related topic

357.
Rusfelová, Jana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Transportation and Communications / Logistics Technology (combination/specialization: Dopravní logistika)
Master's thesis defence: Logistika ropy v České republice | Theses on a related topic

358.
Růžička, Petr
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Analýza cenotvorby konkrétního produktu na trhu výrobků | Theses on a related topic

359.
Samková, Lucie
Faculty: Institute of Technology and Business in České Budějovice
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Transportation and Communications / Logistics Technology (combination/specialization: Dopravní logistika)
Master's thesis defence: Racionalizace dopravně-logistických procesů při rozvozu zboží ve firmě EUTIT, s.r.o. | Theses on a related topic

360.
Sauerová, Patricia
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Cestovní ruch)
Bachelor's thesis defence: Inovace v provozu a marketingu vybraného ubytovacího zařízení | Theses on a related topic

361.
Skálová, Lenka
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Motivační a věrnostní programy jako nástroj budování loajality zákazníků | Theses on a related topic

362.
Skořepová, Zuzana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Finance a účetnictví)
Bachelor's thesis defence: Zakladatelský projekt | Theses on a related topic

363.
Smrčková, Miroslava
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Využití propagačních prostředků pro efektivní rozvoj firmy Maňásek, s.r.o. | Theses on a related topic

364.
Soukup Bratinková, Katarína
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Komparace nabízených produktů vybraných jazykových agentur/škol se zřetelem na potřeby předem definovaného klienta | Theses on a related topic

365.
Stančová, Klára
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Cestovní ruch)
Bachelor's thesis defence: Inovace služeb zvoleného podniku cestovního ruchu | Theses on a related topic

366.
Stejskal, Michal
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Cenová strategie vybraných obchodních jednotek | Theses on a related topic

367.
Stodolovská, Petra
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Regionální produkty a jejich využití pro zvýšení tržeb maloobchodní jednotky | Theses on a related topic

368.
Straková, Marie
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Transportation and Communications / Logistics Technology (combination/specialization: Výrobní logistika)
Master's thesis defence: Návrh výrovního postupu ve společnosti Bohemiafood s.r.o. | Theses on a related topic

369.
Suchanová, Hana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Zakladatelský projekt obchodu cukrářský svět | Theses on a related topic

370.
Svobodná, Martina maiden name: Svobodná
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Civil Engineering / XBuilding Management
Bachelor's thesis defence: Zpracování nabídkového rozpočtu konkrétní stavby dle různých oceňovacích podkladů | Theses on a related topic

371.
Sýkorová, Michaela maiden name: Fajmonová
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Analýza nákladových kalkulací podnikatelského subjektu a jejich optimalizace | Theses on a related topic

372.
Syrovátková, Adéla
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Technology of Transport and Communications / Technology of Transport and Conveyance (combination/specialization: Doprava a přeprava)
Bachelor's thesis defence: Distribuční politika vybraného podniku | Theses on a related topic

373.
Šetek, Jaromír maiden name: Šetek
Faculty: Institute of Technology and Business in České Budějovice
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Marketingový mix a jeho realizace v procesu řízení podniku Škoda Auto | Theses on a related topic

374.
Šetelová, Vlasta
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Privátní značka jako nástroj komunikace obchodu | Theses on a related topic

375.
Šimková, Dagmar
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingový mix destinace cestovního ruchu | Theses on a related topic

376.
Šírková, Markéta
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Zakladatelský projekt | Theses on a related topic

377.
Špiková, Olga
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurenční pozice Potravin Jelen | Theses on a related topic

378.
Špinarová, Kateřina
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Technology and Management Transports / Technology and Management Transports
Bachelor's thesis defence: Optimalizace plánování tras ve vybrané společnosti | Theses on a related topic

379.
Štěpková, Markéta
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Zakladatelský projekt výrobní firmy Šance | Theses on a related topic

380.
Štěpová, Markéta
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza firemní kultury v závislosti na stylu komunikace v malých a středních podnicích | Theses on a related topic

381.
Štětinová, Marie maiden name: Stetinova
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Cestovní ruch)
Bachelor's thesis defence: Inovace nabídky produktů cestovního ruchu ve zvolené oblasti. | Theses on a related topic

382.
Švecová, Sára
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Technology of Transport and Communications / Technology of Transport and Conveyance (combination/specialization: Nákladní doprava)
Bachelor's thesis defence: Návrh dopravního modelu rozvozu potravin ve společnosti Bohemia speed, s. r. o. | Theses on a related topic

383.
Tománek, Jan
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketingový plán podniku | Theses on a related topic

384.
Tošnerová, Edita
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurence na maloobchodním trhu ve zvolené oblasti | Theses on a related topic

385.
Tůmová, Markéta
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Návrh komunikační strategie pro překladatelskou společnost sídlící v Českých Budějovicích s celostátní působností. | Theses on a related topic

386.
Ulbrichová, Adéla
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Technology and Management Transports / Technology and Management Transports
Bachelor's thesis defence: Analýza přepravy snadno zkazitelného zboží ve firmě Madeta, a. s. | Theses on a related topic

387.
Vašíček, Michal
Faculty: Institute of Technology and Business in České Budějovice
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchod)
Bachelor's thesis defence: Marketingová komunikace v maloobchodní jednotce New Yorker, s. r. o. | Theses on a related topic

388.
Veselák, David
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Civil Engineering / Building Management
Bachelor's thesis defence: Volba materiálu potrubí pro vnitřní vodovod | Theses on a related topic

389.
Vilímková, Adéla
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Inovace marketingového komunikačního mixu vybraných podniků z odvětví maloobchodního prodeje kancelářských a školních potřeb v digitálním prostředí | Theses on a related topic

390.
Vithová, Linda
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Věrnostní programy v retailu | Theses on a related topic

391.
Vitková, Pavla
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Zavádění nového výrobku/služby na trhu "Property a facility" | Theses on a related topic

392.
Vlčková, Jaroslava
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Zakladatelský projekt | Theses on a related topic

393.
Vojč, Petr
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Reklama jako nástroj zvýšení prodeje ve zvoleném podniku | Theses on a related topic

394.
Vondráček, Jan
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Transportation and Communications / Logistics Technology (combination/specialization: Dopravní logistika)
Master's thesis defence: Problematika distribuce piva ve společnosti DUDÁK – Měšťanský pivovar Strakonice, a.s. | Theses on a related topic

395.
Votruba, Tomáš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Etika a morálka v reklamě | Theses on a related topic

396.
Vymětalová, Anna
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Návrh marketingového mixu ve vybraném dopravním podniku | Theses on a related topic

397.
Wohlgemuth, Lukáš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Online marketingová komunikace českých fotbalových klubů | Theses on a related topic

398.
Zabranská, Stanislava
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Cenová politika vybraných obchodních jednotek | Theses on a related topic

399.
Zíková, Eliška
Faculty: Institute of Technology and Business in České Budějovice
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Metody a styly řízení v obchodním řetězci Makro | Theses on a related topic

400.
Žáček, Petr
Faculty: Institute of Technology and Business in České Budějovice
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Transportation and Communications / Logistics Technology (combination/specialization: Výrobní logistika)
Master's thesis defence: Racionalizace svozových a rozvozových aktivit ve vybrané společnosti | Theses on a related topic