Theses on a related topic (having the same keywords):
marketingovy mix, communication mix, komunikacni mix, produkt, marketing mix, modificationof marketing mix, distribution, distribuce, cena, price, modifikace marketingoveho mixu, productKeywords ordered alphabetically | Keywords ordered by occurrence rate
351.
Jankůjová, Natálie
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Regionální produkty a jejich využití pro zvýšení tržeb maloobchodní jednotky | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Regionální produkty a jejich využití pro zvýšení tržeb maloobchodní jednotky | Theses on a related topic
352.
Jirásková, Markéta
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Regionální produkty a jejich využití pro zvýšení tržeb maloobchodní jednotky | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Regionální produkty a jejich využití pro zvýšení tržeb maloobchodní jednotky | Theses on a related topic
353.
Kantorová, Barbora
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Civil Engineering / Building Management (combination/specialization: Management)
Bachelor's thesis defence: Propočet celkových nákladů stavebního projektu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Civil Engineering / Building Management (combination/specialization: Management)
Bachelor's thesis defence: Propočet celkových nákladů stavebního projektu | Theses on a related topic
354.
Klomfar, Václav
Faculty: Institute of Technology and Business in České Budějovice
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Transportation and Communications / Logistics Technology (combination/specialization: Dopravní logistika)
Master's thesis defence: Racionalizace svozně-rozvozních aktivit ve vybrané společnosti | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Transportation and Communications / Logistics Technology (combination/specialization: Dopravní logistika)
Master's thesis defence: Racionalizace svozně-rozvozních aktivit ve vybrané společnosti | Theses on a related topic
355.
Kočvárková, Zuzana
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Komunikace se zákazníkem ve vybraném podniku | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Komunikace se zákazníkem ve vybraném podniku | Theses on a related topic
356.
Kodýdek, Jakub
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Internetový marketing vybraného subjektu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Internetový marketing vybraného subjektu | Theses on a related topic
357.
Kochtová, Alžběta
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza stávající marketingové komunikace ve vybraném podniku | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza stávající marketingové komunikace ve vybraném podniku | Theses on a related topic
358.
Kopečná, Ludmila
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Regionální produkty a jejich využití pro zvýšení tržeb maloobchodní jednotky | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Regionální produkty a jejich využití pro zvýšení tržeb maloobchodní jednotky | Theses on a related topic
359.
Kotrlíková, Lucie maiden name: Kotrsová
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Regionální produkty a jejich využití pro zvýšení tržeb maloobchodní jednotky | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Regionální produkty a jejich využití pro zvýšení tržeb maloobchodní jednotky | Theses on a related topic
360.
Koubík, Daniel
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Technology and Management Transports / Technology and Management Transports
Bachelor's thesis defence: Optimalizace dopravně-logistických procesů | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Technology and Management Transports / Technology and Management Transports
Bachelor's thesis defence: Optimalizace dopravně-logistických procesů | Theses on a related topic
361.
Kovaříčková, Adéla
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza komunikačního mixu vybraného sportovního klubu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza komunikačního mixu vybraného sportovního klubu | Theses on a related topic
362.
Krejčí, Lukáš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Civil Engineering / Building Management
Bachelor's thesis defence: Kalkulace cenového rozdílu klasické a pasivní stavby v různém stavebním systému | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Civil Engineering / Building Management
Bachelor's thesis defence: Kalkulace cenového rozdílu klasické a pasivní stavby v různém stavebním systému | Theses on a related topic
363.
Krejzová, Alice
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Hospodářský výsledek zemědělského podniku v závislosti na vývoji cen- vepřové maso | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Hospodářský výsledek zemědělského podniku v závislosti na vývoji cen- vepřové maso | Theses on a related topic
364.
Křemenová, Lucie
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Corporate identity jako nástroj efektivního PR vybraného subjektu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Corporate identity jako nástroj efektivního PR vybraného subjektu | Theses on a related topic
365.
Křivanec, Miroslav maiden name: Křivanec
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Civil Engineering / Construction of Buildings (combination/specialization: Rekonstrukce staveb (sídlo České Budějovice))
Bachelor's thesis defence: Cenové kalkulace dodatečného zateplení obvodového pláště | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Civil Engineering / Construction of Buildings (combination/specialization: Rekonstrukce staveb (sídlo České Budějovice))
Bachelor's thesis defence: Cenové kalkulace dodatečného zateplení obvodového pláště | Theses on a related topic
366.
Kučerová, Eva maiden name: Kučerová
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza a návrh webových stránek dané firmy z hlediska marketingového mixu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza a návrh webových stránek dané firmy z hlediska marketingového mixu | Theses on a related topic
367.
Kuchařová, Michaela
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza komunikačního mixu vybraného subjektu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza komunikačního mixu vybraného subjektu | Theses on a related topic
368.
Kvapilová, Šárka
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza komunikačního mixu v podniku TIPO stavebnictví | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza komunikačního mixu v podniku TIPO stavebnictví | Theses on a related topic
369.
Marcinko, Daniel
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Technology of Transport and Communications / Technology of Transport and Conveyance (combination/specialization: Nákladní doprava)
Bachelor's thesis defence: Optimalizace distribučního okruhu vybrané firmy | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Technology of Transport and Communications / Technology of Transport and Conveyance (combination/specialization: Nákladní doprava)
Bachelor's thesis defence: Optimalizace distribučního okruhu vybrané firmy | Theses on a related topic
370.
Matějčková, Simona maiden name: Krbečková
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza spokojenosti zákazníků s vybraným podnikem služeb | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza spokojenosti zákazníků s vybraným podnikem služeb | Theses on a related topic
371.
Matula, Ondřej
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Building Construction / Building Construction
Bachelor's thesis defence: Variantní návrh obvodových konstrukcí budovy krematoria | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Building Construction / Building Construction
Bachelor's thesis defence: Variantní návrh obvodových konstrukcí budovy krematoria | Theses on a related topic
372.
Mohan, Arjun
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Administration / Business Administration
Master's thesis defence: Gold price prediction and factors influencing investment in this commodity | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Business Administration / Business Administration
Master's thesis defence: Gold price prediction and factors influencing investment in this commodity | Theses on a related topic
373.
Musil, Filip
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Civil Engineering / Construction of Buildings (combination/specialization: Izolace (sídlo České Budějovice))
Bachelor's thesis defence: Zděný nízkoenergetický dům | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Civil Engineering / Construction of Buildings (combination/specialization: Izolace (sídlo České Budějovice))
Bachelor's thesis defence: Zděný nízkoenergetický dům | Theses on a related topic
374.
Nohavová, Andrea maiden name: Štěpánková
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Vliv jazyků na marketingovou komunikaci ve firmě KAFKA Transport a. s. | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Vliv jazyků na marketingovou komunikaci ve firmě KAFKA Transport a. s. | Theses on a related topic
375.
Ňorek, Zdeněk
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Stanovení konkurenční strategie firmy SWS Slusovice | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Stanovení konkurenční strategie firmy SWS Slusovice | Theses on a related topic
376.
Nováková, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza komunikačního mixu vybraného podniku | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza komunikačního mixu vybraného podniku | Theses on a related topic
377.
Prüher, Lucie maiden name: Pávková
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Transportation and Communications / Logistics Technology (combination/specialization: Dopravní logistika)
Master's thesis defence: Optimalizace dopravních procesů ve společnosti Akuterm sklo a. s. | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Transportation and Communications / Logistics Technology (combination/specialization: Dopravní logistika)
Master's thesis defence: Optimalizace dopravních procesů ve společnosti Akuterm sklo a. s. | Theses on a related topic
378.
Rajchotová, Denisa
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Význam inovace výrobků v souvislosti s jejich životním cyklem | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Význam inovace výrobků v souvislosti s jejich životním cyklem | Theses on a related topic
379.
Řezanková, Petra
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Rozložení nepřímých nákladů v podnicích zpracovatelského průmyslu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Rozložení nepřímých nákladů v podnicích zpracovatelského průmyslu | Theses on a related topic
380.
Sobotovič, Zoltán
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Management dopravy a přepravy)
Bachelor's thesis defence: Marketingový plán podniku | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Management dopravy a přepravy)
Bachelor's thesis defence: Marketingový plán podniku | Theses on a related topic
381.
Stareček, Martin
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Building Construction / Building Construction
Bachelor's thesis defence: Ekonomické porovnání realizací tepelných izolací ve skladbě obálky budovy | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Building Construction / Building Construction
Bachelor's thesis defence: Ekonomické porovnání realizací tepelných izolací ve skladbě obálky budovy | Theses on a related topic
382.
Šedivý, Josef
Faculty: Institute of Technology and Business in České Budějovice
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Transportation and Communications / Logistics Technology (combination/specialization: Dopravní logistika)
Master's thesis defence: Návrh dopravního modelu rozvozu piva ve společnosti Samson s podporou matematických metod | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Transportation and Communications / Logistics Technology (combination/specialization: Dopravní logistika)
Master's thesis defence: Návrh dopravního modelu rozvozu piva ve společnosti Samson s podporou matematických metod | Theses on a related topic
383.
Šesták, Martin
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Transportation and Communications / Logistics Technology (combination/specialization: Výrobní logistika)
Master's thesis defence: Analýza a optimalizace materiálových toků ve zvolené firmě s důrazem na organizaci expedičních skladů | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Transportation and Communications / Logistics Technology (combination/specialization: Výrobní logistika)
Master's thesis defence: Analýza a optimalizace materiálových toků ve zvolené firmě s důrazem na organizaci expedičních skladů | Theses on a related topic
384.
Šilhavá, Tereza
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Komunikační audit ve vybrané firmě | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Komunikační audit ve vybrané firmě | Theses on a related topic
385.
Široká, Lenka
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza komunikačního mixu vybrané jazykové instituce | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza komunikačního mixu vybrané jazykové instituce | Theses on a related topic
386.
Tománek, Jan
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketingový plán podniku | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketingový plán podniku | Theses on a related topic
387.
Tomáš, Ondřej
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Technology of Transport and Communications / Technology of Transport and Conveyance (combination/specialization: Osobní doprava)
Bachelor's thesis defence: Návrh nového modelu rozvozu zboží | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Technology of Transport and Communications / Technology of Transport and Conveyance (combination/specialization: Osobní doprava)
Bachelor's thesis defence: Návrh nového modelu rozvozu zboží | Theses on a related topic
388.
Vitnerová, Michaela
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Regionální produkty a jejich využití pro zvýšení tržeb maloobchodní jednotky | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Regionální produkty a jejich využití pro zvýšení tržeb maloobchodní jednotky | Theses on a related topic