Theses on a related topic (having the same keywords):
maloobchod, reklama, swot analyza, analyza konkurence, trade, retail trade, analysis of competition, obchod, advertisement, swot analysisKeywords ordered alphabetically | Keywords ordered by occurrence rate
451.
Slavíčková, Natálie
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Nákupní technologie ve vybraných maloobchodních jednotkách | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Nákupní technologie ve vybraných maloobchodních jednotkách | Theses on a related topic
452.
Smolková, Miloslava
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Mezoprostředí a makroprostředí podniků působících ve vybraném odvětví | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Mezoprostředí a makroprostředí podniků působících ve vybraném odvětví | Theses on a related topic
453.
Soukupová, Aneta
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace v odvětví maloobchodu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Marketingová komunikace v odvětví maloobchodu | Theses on a related topic
454.
Strnadová, Monika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza marketingového mix a konkurence společnosti Koberce Strnad Lišov | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza marketingového mix a konkurence společnosti Koberce Strnad Lišov | Theses on a related topic
455.
Strumínská, Petra
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza komunikačního mixu vybraného podniku | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza komunikačního mixu vybraného podniku | Theses on a related topic
456.
Sulzerová, Olga
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Vliv reklamy a podpory prodeje na výši obratu u zvolené firmy | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Vliv reklamy a podpory prodeje na výši obratu u zvolené firmy | Theses on a related topic
457.
Syrovátková, Adéla
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Technology of Transport and Communications / Technology of Transport and Conveyance (combination/specialization: Doprava a přeprava)
Bachelor's thesis defence: Distribuční politika vybraného podniku | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Technology of Transport and Communications / Technology of Transport and Conveyance (combination/specialization: Doprava a přeprava)
Bachelor's thesis defence: Distribuční politika vybraného podniku | Theses on a related topic
458.
Szolgayová, Barbora
Faculty: Institute of Technology and Business in České Budějovice
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketingová komunikace vybraného podnikatelského subjektu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Marketingová komunikace vybraného podnikatelského subjektu | Theses on a related topic
459.
Šídlová, Michaela
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Marketingová komunikace výrobků značky G21 | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Marketingová komunikace výrobků značky G21 | Theses on a related topic
460.
Šichta, Jakub
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Human Resource Management / Human Resource Management
Bachelor's thesis defence: Psychická zátěž a pracovní spokojenost zaměstnanců v oblasti obchodu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Human Resource Management / Human Resource Management
Bachelor's thesis defence: Psychická zátěž a pracovní spokojenost zaměstnanců v oblasti obchodu | Theses on a related topic
461.
Šišková, Vlasta maiden name: Fojtlová
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza moderních technologií v obchodě ve vybraném maloobchodním řetězci | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza moderních technologií v obchodě ve vybraném maloobchodním řetězci | Theses on a related topic
462.
Šitra, Martin
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Systém hodnocení zaměstnanců ve společnosti Česká Pošta | Theses on a related topic
Bachelor's thesis defence: Systém hodnocení zaměstnanců ve společnosti Česká Pošta | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Systém hodnocení zaměstnanců ve společnosti Česká Pošta | Theses on a related topic
Bachelor's thesis defence: Systém hodnocení zaměstnanců ve společnosti Česká Pošta | Theses on a related topic
463.
Škardová, Pavla maiden name: Škardová
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza komunikačního mixu vybraného subjektu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza komunikačního mixu vybraného subjektu | Theses on a related topic
464.
Škrabalová, Petra
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Konkurenceschopnost vybraného podniku | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Konkurenceschopnost vybraného podniku | Theses on a related topic
465.
Šlehobrová, Markéta maiden name: Štruncová
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Management dopravy a přepravy)
Bachelor's thesis defence: Realizace obchodního případu ve vybrané společnosti | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Management dopravy a přepravy)
Bachelor's thesis defence: Realizace obchodního případu ve vybrané společnosti | Theses on a related topic
466.
Šlemar, Jan
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Reklama a podpora prodeje jako nástroj komunikačního mixu firmy APPLE | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Reklama a podpora prodeje jako nástroj komunikačního mixu firmy APPLE | Theses on a related topic
467.
Šmíd, Tomáš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Logistika a management)
Bachelor's thesis defence: Racionalizace skladové logistiky ve firmě Gräther - tlakové lití s.r.o. | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Logistika a management)
Bachelor's thesis defence: Racionalizace skladové logistiky ve firmě Gräther - tlakové lití s.r.o. | Theses on a related topic
468.
Štěpánková, Denisa
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Vliv reklamy a podpory prodeje na výši obratu u zvolené firmy | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Vliv reklamy a podpory prodeje na výši obratu u zvolené firmy | Theses on a related topic
469.
Štěpnička, Jakub
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Změny v řízení malých a středních podniků vlivem změn podnikatelského prostředí | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Změny v řízení malých a středních podniků vlivem změn podnikatelského prostředí | Theses on a related topic
470.
Šťovíčková, Veronika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Marketingový komunikační mix obchodní jednotky Kaufland v Benešově u Prahy | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Marketingový komunikační mix obchodní jednotky Kaufland v Benešově u Prahy | Theses on a related topic
471.
Švehlová, Marie maiden name: Kalistová
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza komunikačního mixu vybraného podniku | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Analýza komunikačního mixu vybraného podniku | Theses on a related topic
472.
Tájková, Martina
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza konkurenčního prostředí podniku jako podklad pro návrh obchodní strategie | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Analýza konkurenčního prostředí podniku jako podklad pro návrh obchodní strategie | Theses on a related topic
473.
Tůmová, Kateřina
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Finanční řízení a pojišťovnictví a bankovnictví)
Bachelor's thesis defence: Volba konkrétní právní formy podnikání pro vybrané druhy podnikatelských činností | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Finanční řízení a pojišťovnictví a bankovnictví)
Bachelor's thesis defence: Volba konkrétní právní formy podnikání pro vybrané druhy podnikatelských činností | Theses on a related topic
474.
Urbánková, Lucie
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Management dopravy a přepravy)
Bachelor's thesis defence: Situační analýza vybraného podniku | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Management dopravy a přepravy)
Bachelor's thesis defence: Situační analýza vybraného podniku | Theses on a related topic
475.
Vagalová, Nikola
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Finanční řízení a pojišťovnictví a bankovnictví)
Bachelor's thesis defence: Analýza marketingového mixu ve vybraném podniku | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Finanční řízení a pojišťovnictví a bankovnictví)
Bachelor's thesis defence: Analýza marketingového mixu ve vybraném podniku | Theses on a related topic
476.
Valenta, Jakub
Faculty: Institute of Technology and Business in České Budějovice
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Řízení lidských zdrojů)
Bachelor's thesis defence: Proces řízení, plánování a hodnocení pracovního výkonu ve vybrané organizaci | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Řízení lidských zdrojů)
Bachelor's thesis defence: Proces řízení, plánování a hodnocení pracovního výkonu ve vybrané organizaci | Theses on a related topic
477.
Valentová, Barbora
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Digitální marketing v automobilovém průmyslu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Digitální marketing v automobilovém průmyslu | Theses on a related topic
478.
Váňová, Aneta
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurenčního prostředí | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Analýza konkurenčního prostředí | Theses on a related topic
479.
Veselá, Barbora
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Tvorba reklamních kampaní reklamní agenturou | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Tvorba reklamních kampaní reklamní agenturou | Theses on a related topic
480.
Vithová, Linda
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Věrnostní programy v retailu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Business Economy / Business Administration
Master's thesis defence: Věrnostní programy v retailu | Theses on a related topic
481.
Vojč, Petr
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Reklama jako nástroj zvýšení prodeje ve zvoleném podniku | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Reklama jako nástroj zvýšení prodeje ve zvoleném podniku | Theses on a related topic
482.
Vydrová, Denisa
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Řízení vztahů se zákazníky ve vybraném podnikatelském subjektu v oblasti maloobchodu s drogistickým zbožím | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Obchodní podnikání)
Bachelor's thesis defence: Řízení vztahů se zákazníky ve vybraném podnikatelském subjektu v oblasti maloobchodu s drogistickým zbožím | Theses on a related topic
483.
Wohlgemuth, Lukáš
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Online marketingová komunikace českých fotbalových klubů | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Online marketingová komunikace českých fotbalových klubů | Theses on a related topic
484.
Záhorková, Irena maiden name: Pokorná
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Obchodní vyjednávací techniky jako nástroj pro zvyšování tržeb vybrané společnosti | Theses on a related topic
Bachelor's thesis defence: Zdanění provozu motorových vozidel v České republice | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Obchodní vyjednávací techniky jako nástroj pro zvyšování tržeb vybrané společnosti | Theses on a related topic
Bachelor's thesis defence: Zdanění provozu motorových vozidel v České republice | Theses on a related topic
485.
Zeman, Martin
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Internetový marketing vybraného subjektu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Marketing)
Bachelor's thesis defence: Internetový marketing vybraného subjektu | Theses on a related topic
486.
Zíková, Tereza maiden name: Hrubá
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Nákupní chování spotřebitelů generace Y v odvětví maloobchodu | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2024, studies under way
Programme/field: Business Economics / Business Economics
Bachelor's thesis defence: Nákupní chování spotřebitelů generace Y v odvětví maloobchodu | Theses on a related topic
487.
Zumrová, Sandra
Faculty: Institute of Technology and Business in České Budějovice
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Podíl reklamy na ekonomickém výsledku podniku Bezreklamky s. r. o. | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management
Bachelor's thesis defence: Podíl reklamy na ekonomickém výsledku podniku Bezreklamky s. r. o. | Theses on a related topic
488.
Žitníková, Dominika
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Finance a účetnictví)
Bachelor's thesis defence: Metoda SWOT jako rozhodovací nástroj řízení podniku | Theses on a related topic
Faculty: Institute of Technology and Business in České Budějovice
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Administration and Management (combination/specialization: Finance a účetnictví)
Bachelor's thesis defence: Metoda SWOT jako rozhodovací nástroj řízení podniku | Theses on a related topic