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Significant communication factors for sustainable products with a focus on Czech consumers (2024)
Differences in sustainable nutrition behaviour of different generations of Czech consumers (2023)
Building a career in marketing communication in a sustainable development era: which key competencies are required? (2023)
The question of (un)employment - the impact of the coronavirus pandemic on the business model of SMEs (2023)
Reputation Management as a part of Online Branding Infrastructure of luxury hotels on the Adriatic Coast - pre and post Covid-19 perspective (2023)
Online Reputation of Selected E-Commerce Entities Through the Lens of Pandemic and Post-Pandemic Comparison (2023)
Online Reputation of Public Charging Stations Operators: An Empirical Study on the Czech Market (2023)
Member of Editorial Board (2023)
Editor (2023)
Fairtrade products in retail chains: Case study in the Czech Republic (2023)
The application of CSR in marketing communication and its potential impact on customer perceived value (2023)
Analysis of Codes of Ethics in the Transport and Logistics Industry in the Czech Republic (2022)
Internet Marketing (2022)
Analysis of E-Consumer Behavior During the COVID-19 Pandemic (2022)
The Influence of Non-Product-Related Attributes on Media Brands’ Consumption (2022)
Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe (2022)
Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic (2022)
ONLINE REPUTATION OF BUSINESS ENTITIES FROM THE FIELD OF SUPPLY CHAIN: AN EMPIRICAL STUDY ON THE CZECH MARKET (2022)
Instagram Use among Czech Young Generation during COVID-19 Lockdown Period with Restricted Travel and Services (2022)
Financial Health of Enterprises as a Tool of Business Potential of an Area (2022)
Analysis of the Czech Advertising Market and its Main Players (2022)
Marketing communication of a business subject on the consumer electronics market during covid-19 pandemic (2022)
Sustainable development of municipalities and smart cities concept in the Czech Republic (2018)
Assessment of municipal waste management systems using performance indicators to analyze recycling capacity the case study of Corumbataí basin, São Paulo state, Brazil (2021)
DIFFERENCE IN GUESTS’ PREFERENCES OF GLOBALLY OPERATING AND LOCAL ACCOMMODATION FACILITIES (2018)
Adopting environmentally friendly mechanisms in the hotel industry: A perspective of hotel managers in Central and Eastern European countries (2019)
A decision-making method based on consumer spending data (2020)
Souhrnná výzkumná zpráva: Stabilizace a rozvoj malých a středních podniků ve venkovském prostoru (2021)
Praktický workshop "Malé a střední podniky – současnost a vize 2020" (2020)
Stakeholder Identification and Selection – Two Steps of Stakeholder Analysis For Management Strategic Decision-Making (2019)
Online Shopping and Reading E-Shops’ Terms and Conditions (2019)
Jak dostat produkt mezi zákazníky: přímé a nepřímé vstupy na trh (2019)
Transparency of the enterprise: From theory to practice of evaluation (on the example of retail networks) (2019)
Digital Era and Consumer Behavior on the Internet (2020)
The Impact of the Economic Crisis on the Development of the Number of Accommodation Establishments in V4 Countries (2018)
Factors Influencing Customer Loyalty towards Private Labels (2018)
Advertising at Media Market – Evidence from the Czech Republic (2018)
Vnímání významu pojmů "družstvo" a "družstevnictví" (2018)
Povědomí české společnosti o Čínské lidové republice (2018)
What Influences Guests’ Total Evaluation of Five-Star Hotels (2017)
Motivation for Travelling As a Determining Condition In The Case Of Asian Tourists (2017)
Obtaining Customer Feedback: Experience of “Staffino” from the Managerial Point of View (2016)
MOTIVATION LEVEL AND ITS COMPARISON BETWEEN SENIOR MANAGERS AND BLUE COLLAR WORKERS IN SLOVAK SMALL AND MEDIUM-SIZED TRANSPORT ENTERPRISES (2017)
Comparison of using social networks for seeking employment in Italy and Slovakia (2017)
Comparison of the motivation level of manufacturing enterprises employees in V4 countries (2017)
Comparison of motivational preferences of university students and employees (2017)
Vnímaná citlivost vybraných osobních údajů: údaje o sociokulturních faktorech a osobní ekonomické situaci (2018)
Preference seniorů na trhu cestovního ruchu (2018)
Faktory ovlivňující využívání internetového bankovnictví pro stanovení profilu cílového segmentu internetového bankovnictví (2018)
Blahobyt ve vybraných regionech zemí V4 (2018)
Attitude college students in South Bohemian Region to opportunities of increasing employability in the labour market (2017)
Internet Banking as a Factor of Customer Loyalty: Case Study of the Internet Banking Users (2015)
ROZVOJ VENKOVSKÝCH OBCÍ PODPOROVANÝ EVROPSKOU UNIÍ V OBDOBÍ 2007 - 2015 (2017)
Evidence of Chinese income dynamics and its effects on income scaling law. (2017)
Strategic Tools of Human Resource Management for Operation of SMEs in the Wood-processing Indrustry (2017)
Cluster Analysis Used as the Strategic Advantage of Human Resource Management in Small and Medium-sized Enterprises in the Wood-processing Industry (2017)
MANAGER´S DATA IN HUMAN RESOURCE MANAGEMENT FROM THE PERSPECTIVE OF THE WORK POSITION (2017)
PREFERENCE RODIN S DĚTMI PŘI VÝBĚRU AKTIVIT A ATRAKTIVIT CESTOVNÍHO RUCHU (2018)
Financování rozvoje venkovských obcí v Jihočeském kraji (2017)
PREFERENCE ZÁKAZNÍKŮ PŘI VÝBĚRU UBYTOVACÍHO ZAŘÍZENÍ A JEJICH VZAH K PR FIREM (2017)
SPOLEČENSKÁ ROLE REKLAMY OČIMA PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (2017)
ZNAČKY JAKO KLÍČOVÁ SOUČÁST MARKETINGOVÉ KOMUNIKACE A JEJICH VÝVOJ V KONTEXTU MEZINÁRODNÍCH ŽEBŘÍČKŮ (2017)
EVALUACE KARIÉRNÍCH KOTEV STUDENTŮ BAKALÁŘSKÉHO STUDIA EKONOMICKÉHO ZAMĚŘENÍ (2017)
KONTROVERZNÍ TÉMATA V REKLAMĚ Z POHLEDU PREZENČNÍCH STUDENTŮ VYSOKÝCH A VYŠŠÍCH ODBORNÝCH ŠKOL V ČESKÉ REPUBLICE (2017)
NOVÝ ZPŮSOB OCHRANY OSOBNÍCH ÚDAJŮ V PODOBĚ „GDPR“ OČIMA VEŘEJNOSTI (2017)
SELF-MARKETING A OSOBNÍ BRANDING JAKO NUTNÁ DOVEDNOST ABSOLVENTŮ VYSOKÝCH ŠKOL (2017)
MOTIVACE PRACOVNÍKŮ V CESTOVNÍM RUCHU (2017)
Competences of University Graduates in Field of Transport and Logistics (2017)
PREFERENCE STRAVOVÁNÍ SENIORŮ JAKO MOŽNÝ PRVEK ROZVOJE CESTOVNÍHO RUCHU (2017)
MOTIVÁCIA ŠTUDENTOV K VOĽBE ŠTUDOVAŤ NA VYSOKEJ ŠKOLE (2017)
Management of Customer Service in Terms of Logistics Information Systems (2017)
Rural municipalities in the context of local economic development in the Czech Republic (2017)
Clustering in Relation to Brand Perception: An Example Based on Czech Consumers (2016)
POSTOJE MLADŠEJ GENERÁCIE ŽIEN K OSOBNÝM MOTOROVÝM VOZIDLÁM V ČESKEJ REPUBLIKE A RUSKEJ FEDERÁCII (2017)
EXTERNAL COMMUNICATION OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE REGION OF SOUTH BOHEMIA (2017)
FAKTORY OVLIVŇUJÍCÍ ZÁKAZNICKOU LOAJALITU (2017)
E-shops and customer feedback: experience by Czech B2C customers (2017)
Product Information and its Impact on Consumer Brand Perception (2016)
The Importance and Influence of Country-of-Origin on Consumer Brand Perception (2016)
Multidimensional maps in Stakeholder Circle Methodology: case study in the tertiary education in the Czech Republic (2015)
Komparace postoje firem A JEJICH ZÁKAZNÍKŮ K CSR AKTIVITÁM (2017)
Librarians Competencies in the Global Environment (2016)
Perception of Chinese brands in the Czech Republic (2016)
Managing Attitudes of Consumers towards Brands and Quality (2016)
Customer relationship management (CRM) in small brick-and-mortar retail shops: Back to the essence of CRM (2016)
Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities (2014)
Application Possibilities of the Stakeholder Circle Methodology in the Marketing Communication of Universities (2014)
Katedra cestovního ruchu a marketingu (2016)
The application of the Organizational Culture Assesment Instrument (OCAI) to Logistics Enterprises (2016)
Značky a český zákazník (2015)
Facility management - Instrument for the management of support processes for HRM outsourcing (2016)
Stakeholder profile and stakeholder mapping of SMEs (2016)
Analýza marketingových aktivit a řízení vztahů se stakeholdery malých a středních podniků (2016)
IDENTIFICATION AND PRIORITIZATION OF KEY STAKEHOLDER GROUPS IN MARKETING COMMUNICATION OF COLLEGES (2014)
Traditional folk event with national importance: The impact of visitors’ age (2016)
Perceived advantages and disadvantages of Internet Shopping (2015)
Perception of the "Cheap Accommodation" in the Youth Tourism Market (2015)
The Evaluation of Internal Communication Flows of Companies (2015)
Segmentace kupujících podle vnímané hodnoty v podmínkách e-commerce (2015)
Zákazníci jako spolupracovníci v maloobchodním podnikání (2015)
Loyalty programmes of selective grocery retailers in the Czech Republic (2015)
Strategický management (2015)
Obchodní činnost (2015)
Analysis of development of the most valuable brands in the world and the most valuable brands in China (2015)
The importance of vulnerable areas with potential tourism development: a case study of the Bohemian forest and South Bohemia tourism regions (2014)
Quality evaluation of internal communication in logistics companies (2015)
The quality of Communication in the Context of regional Development (2014)
Loyalty programs analysis in selected retail chains (2014)
Vliv ekonomické krize na vývoj tržeb v maloobchodě (2014)
Podnikatelské prostředí a konkurenceschopnost (2014)
New technology in Czech Retailing: Self-scaning system (2014)
Využití manažerských informačních systémů ve sféře hotelnictví (2014)
The shadow economy development in the Czech Republic (2014)
Vliv ekonomické krize na hotelnictví v České republice (2014)
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